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Front end developer coding at desk
Front end developer coding at desk

Insights, perspectives and news from our team

The Edge of the Web team delve into the details of design, development, marketing and more. Our insights can help you navigate the digital waters, whether you’re not technical at all or are an industry expert.

User Experience 13 minute read

What is CRO? Beginner’s guide to conversion rate optimisation

In this guide, we'll take you through all the basics of conversion rate optimisation. We'll look at some important conversion rate optimisation definitions, strategies and best practices to help improve your website conversion rate.

User Experience 9 minute read

3 design principles to help you spot amazing web design

Hint: it's not all about websites that look pretty. We're looking at the 3 web design principles, how they inform the visuals, and how they will help you judge what makes great website design.

General 8 minute read

Everything you need to know about website maintenance

The  internet's ever-evolving nature means that if you leave your website for any length of time, it's going to get out of date. It's simple to keep on top of  things with a web maintenance package - here's everything you need to know.

User Experience 12 minute read

Card sorting: how to create the perfect sitemap

No matter how beautiful your website design, if your content is incomplete or disorganised, you're not going to meet your goals. Enter, card sorting. Read on to find out how this research technique can help inform a comprehensive site map based on your user and business needs.

General 1 minute read

Keeping calm and carrying on

Edge of the Web are continuing to operate during the ongoing coronavirus (COVID-19) situation, with our team working remotely from home.