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Front end developer coding at desk
Front end developer coding at desk

Insights, perspectives and news from our team

The Edge of the Web team delve into the details of design, development, marketing and more. Our insights can help you navigate the digital waters, whether you’re not technical at all or are an industry expert.

Development 11 minute read

How important is page speed for SEO in 2024

Page speed can have a direct effect on your website's SEO, user experience and conversion rates. If you're still not sure what it means, how to check it or improve it, it's time to get up to speed on page speed.

Marketing 9 minute read

How to create a content marketing calendar (and why you need one)

Content marketing should be a key part of your online marketing and SEO efforts. But it takes some organisation to really get the most out of it. Learn how to plan your content strategy and our top tips for building your own content marketing calendar.

Design 10 minute read

What is bespoke web design? Custom v template websites

You want a website that is tailored to your business needs. But what does bespoke website design really mean? In this guide, we'll look at the facts, the benefits of bespoke web design and the difference between bespoke design and custom website templates and themes.

SEO 9 minute read

6 keyword research techniques for SEO success [Infographic]

Keyword research is a crucial step in any SEO or PPC plan. It's the process of finding out what keywords you should be ranking for, based on what your customers are searching for. In this article, we'll look at 6 keyword methods to help you towards SEO success.

General 22 minute read

Web design glossary: website jargon made simple

Embarking on a web design project can be daunting, especially when you don't know the lingo. Our ultimate web development glossary is here to help break down the jargon, packed with web design terminology to help beginners understand the world of web design and development.

Development 10 minute read

The website launch checklist: 23 tips and tests for success

Make sure you don't miss a thing when you're launching a new website with our website launch checklist. Take a look at our developer's essential website tests and insights to make sure that website launch day goes as smoothly as possible.

SEO 15 minute read

Small Business SEO: a beginner’s guide to local search SEO

Small businesses are often working with a pretty limited budget for SEO, but the good news is, one of the most effective strategies for a local business is often the cheapest: Local SEO. In this guide we'll explain what it is, and how to make it work for your website.

General 8 minute read

7 steps to make your web design consultation a success

A successful web design consultation is the first step to a successful web project. Read on to discover the best ways to prepare for meeting with your prospective agency and help you get the most out of it.