The Edge of the Web team delve into the details of design, development, marketing and more. Our insights can help you navigate the digital waters, whether you’re not technical at all or are an industry expert.
Accessibility is essential for any modern web project. It’s not just because it’s the right thing to do. It’s also the right thing for your business. An estimated 1 in 5 people has a disability of some kind. And that’s a huge audience that you could be failing to reach.
User Testing - sometimes called Usability Tesing or UX Testing - is pretty much exactly how it sounds. You test your website or app with real users to identify problem areas that you can improve. But how does it work in practice?
UX testing is absolutely essential to a successful website. But there’s no point leaving all your testing to the end of a project, you need to use the right usability testing methods at every stage.
Your domain, hosting and email setup are all essential parts of your website strategy, but it can be pretty complicated to understand how they all interconnect and work together.
Search Engine Optimisation, or SEO is probably something you’ve heard talked about a lot by digital agencies. But what does it mean? How does it work? And why does it matter?
The images on your website have a huge effect on the overall look and feel, but it can be really difficult to know what makes a photo right for your website, or how to source the images that are going to create the right impact on your audience.
Having a website brief for your new project can save you a huge amount of time and energy when you’re looking for a digital marketing agency to help with a design or development project.
