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Front end developer coding at desk
Front end developer coding at desk

Insights, perspectives and news from our team

The Edge of the Web team delve into the details of design, development, marketing and more. Our insights can help you navigate the digital waters, whether you’re not technical at all or are an industry expert.

General 8 minute read

7 tips to take your small business brand into the online world

When you're a small business, it can be daunting to take the plunge and invest in your online presence. But whether you're just starting out on the web, or you're really focusing on your website for the first time, getting your branding right could be the key to success.

Marketing 6 minute read

The truth about KPIs: There’s no such thing as standard website KPIs

We all use KPIs to track the performance of a website. But, KPIs aren't all made equal, and some may not be as vital to your business as they seem. We're looking at some of the biggest myths and misconceptions surrounding website KPIs, and revealing the truth about which matter most.

General 8 minute read

9 signs you need a new website (fast!)

Considering a website redesign? Maybe your website is running a little slow, or your business has simply outgrown its current platform. If you're unsure whether to take the plunge, take a look at our top signs you need a new website, and learn some key benefits of a website redesign too.

Marketing 9 minute read

How to create a content marketing calendar (and why you need one)

Content marketing should be a key part of your online marketing and SEO efforts. But it takes some organisation to really get the most out of it. Learn how to plan your content strategy and our top tips for building your own content marketing calendar.

SEO 7 minute read

6 keyword research techniques for SEO success

Keyword research is a crucial step in any SEO or PPC plan. It's the process of finding out what keywords you should be ranking for, based on what your customers are searching for. In this article, we'll look at 6 keyword methods to help you towards SEO success.