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Front end developer coding at desk
Front end developer coding at desk

Insights, perspectives and news from our team

The Edge of the Web team delve into the details of design, development, marketing and more. Our insights can help you navigate the digital waters, whether you’re not technical at all or are an industry expert.

General 9 minute read

Why now is the time to digitalise your business

 Digitalisation can transform the way you do business, by creating a great online experience for your customers, and by using technology to cut down admin and improve processes. Many businesses have embraced digitalisation in the last few years - can you afford to be left behind?

SEO 16 minute read

Alt Text and SEO

Great alt text can do so much for your website, it helps with accessibility, gives you more opportunities for using relevant keywords, and helps your website rank in image search too.

Marketing 7 minute read

What is Google Analytics 4 and why do you need to care?

On March 22nd, Google announced that they will be sunsetting Universal Analytics in July 2023, in favour of Google Analytics 4. Learn what that means for marketers, what the differences are and why you should act now to get prepared.