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Front end developer coding at desk
Front end developer coding at desk

Insights, perspectives and news from our team

The Edge of the Web team delve into the details of design, development, marketing and more. Our insights can help you navigate the digital waters, whether you’re not technical at all or are an industry expert.

Marketing 7 minute read

What is Google Analytics 4 and why do you need to care?

On March 22nd, Google announced that they will be sunsetting Universal Analytics in July 2023, in favour of Google Analytics 4. Learn what that means for marketers, what the differences are and why you should act now to get prepared.

SEO 15 minute read

Low cost SEO: How to make the most of a limited budget

It can be difficult to make a big impression with a low online marketing budget. But, before you're tempted by a budget option, learn how to do cheap SEO that works, get the best value for money and avoid the dangers of low cost SEO contracts.

Marketing 12 minute read

The truth about KPIs: What is a good session duration?

Understanding your session duration and time on page can give you a wealth of insights into how your content is performing. But, these website metrics are often misunderstood! In this guide, we'll show you how best to measure time spent on your website and boost your website analytics.

User Experience 8 minute read

How to analyse heatmaps with Hotjar to boost your website's UX

To keep continually improving your website, you'll want to know how your users are engaging with it. Using website heatmaps is a great way to gain more insights and visualise your website's interactions. In this article, we'll show you how to analyse heatmaps with Hotjar to improve your website's UX.

General 8 minute read

What is an SSL certificate and do I need one?

Security should be a top priority for any website. Find out what an SSL certificate is, the different types and if you need an SSL certificate for your website.