What is the latest Google Broad Core Algorithm Update?
In 2023, Google rolled out four Broad Core Algorithm Updates. In this guide we'll explain what's changed, what effect it might have, and what to do if your website is impacted.
What Google’s Helpful Content Update Means for Your Website
Google's Helpful Content Update is here, and it's the perfect time to shake up your SEO strategy. We'll show you how to audit and update your content to make sure it's as helpful as possible.
Getting to grips with Google’s responsive search ads: Benefits & best practices
Expanded text ads are now sunset, so it's time to get to grips with Google's responsive search ads. In this article, we'll look at what RSAs are, how they work and how you can maximise their performance.
What is Google Analytics 4 and why do you need to care?
On March 22nd, Google announced that they will be sunsetting Universal Analytics in July 2023, in favour of Google Analytics 4. Learn what that means for marketers, what the differences are and why you should act now to get prepared.
10 web design trends you need to know in 2024
Discover some of our favourite web design trends for 2024 and how they can help your brand steal the show overe the next year.
Low cost SEO: How to make the most of a limited budget
When you're looking for affordable search engine optimisation, you want to know you're getting the most out of your budget. That's why it's so important to make sure that you're investing your money in the most effective areas, and aren't signed up with a cheap SEO agency that isn't giving you value for your marketing spend.
The truth about KPIs: What is a good session duration?
Understanding your session duration and time on page can give you a wealth of insights into how your content is performing. But, these website metrics are often misunderstood! In this guide, we'll show you how best to measure time spent on your website and boost your website analytics.
How to analyse heatmaps with Hotjar to boost your website's UX
To keep continually improving your website, you'll want to know how your users are engaging with it. Using website heatmaps is a great way to gain more insights and visualise your website's interactions. In this article, we'll show you how to analyse heatmaps with Hotjar to improve your website's UX.
Google Optimize Guide: How to successfully split test your website
The key to conquering your conversion rate optimisation is to keep continually testing your website. In this guide we'll show you how, using Google's free A/B testing tool, Optimize.