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Front end developer coding at desk
Front end developer coding at desk

Insights, perspectives and news from our team

The Edge of the Web team delve into the details of design, development, marketing and more. Our insights can help you navigate the digital waters, whether you’re not technical at all or are an industry expert.

Marketing 6 minute read

The truth about KPIs: There’s no such thing as standard website KPIs

We all use KPIs to track the performance of a website. But, KPIs aren't all made equal, and some may not be as vital to your business as they seem. We're looking at some of the biggest myths and misconceptions surrounding website KPIs, and revealing the truth about which matter most.

General 8 minute read

9 signs you need a new website (fast!)

Considering a website redesign? Maybe your website is running a little slow, or your business has simply outgrown its current platform. If you're unsure whether to take the plunge, take a look at our top signs you need a new website, and learn some key benefits of a website redesign too.

Marketing 9 minute read

How to create a content marketing calendar (and why you need one)

Content marketing should be a key part of your online marketing and SEO efforts. But it takes some organisation to really get the most out of it. Learn how to plan your content strategy and our top tips for building your own content marketing calendar.

SEO 7 minute read

6 keyword research techniques for SEO success

Keyword research is a crucial step in any SEO or PPC plan. It's the process of finding out what keywords you should be ranking for, based on what your customers are searching for. In this article, we'll look at 6 keyword methods to help you towards SEO success.

General 22 minute read

Web design glossary: website jargon made simple

Embarking on a web design project can be daunting, especially when you don't know the lingo. Our ultimate web development glossary is here to help break down the jargon, packed with web design terminology to help beginners understand the world of web design and development.

Development 10 minute read

The website launch checklist: 23 tips and tests for success

Make sure you don't miss a thing when you're launching a new website with our website launch checklist. Take a look at our developer's essential website tests and insights to make sure that website launch day goes as smoothly as possible.

SEO 13 minute read

SEO for small business: a beginner’s guide to local SEO

For small businesses in the UK, local SEO should be an integral part of your digital marketing strategy. It's a simple, impactful way to ensure you're reaching customers near you. Not sure how to get started? Read on for our local SEO beginner's guide.