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Front end developer coding at desk
Front end developer coding at desk

Insights, perspectives and news from our team

The Edge of the Web team delve into the details of design, development, marketing and more. Our insights can help you navigate the digital waters, whether you’re not technical at all or are an industry expert.

Marketing 7 minute read

What is Google Analytics 4 and why do you need to care?

On March 22nd, Google announced that they will be sunsetting Universal Analytics in July 2023, in favour of Google Analytics 4. Learn what that means for marketers, what the differences are and why you should act now to get prepared.

SEO 15 minute read

Low cost SEO: How to make the most of a limited budget

When you're looking for affordable search engine optimisation, you want to know you're getting the most out of your budget. That's why it's so important to make sure that you're investing your money in the most effective areas, and aren't signed up with a cheap SEO agency that isn't giving you value for your marketing spend.

Marketing 12 minute read

The truth about KPIs: What is a good session duration?

Understanding your session duration and time on page can give you a wealth of insights into how your content is performing. But, these website metrics are often misunderstood! In this guide, we'll show you how best to measure time spent on your website and boost your website analytics.

User Experience 8 minute read

How to analyse heatmaps with Hotjar to boost your website's UX

To keep continually improving your website, you'll want to know how your users are engaging with it. Using website heatmaps is a great way to gain more insights and visualise your website's interactions. In this article, we'll show you how to analyse heatmaps with Hotjar to improve your website's UX.

General 9 minute read

What is an SSL certificate and do I need one?

Security should be a top priority for any website. Find out what an SSL certificate is, the different types available, and how to find out if you need an SSL certificate for your website.

Development 16 minute read

How to set up accurate CWV tests with Google Lighthouse

Struggling to get accurate Core Web Vitals data for your website? In this post, we'll show you how to use Google Lighthouse with a real-world device to run more accurate mobile page speed testing.