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Front end developer coding at desk
Front end developer coding at desk

Insights, perspectives and news from our team

The Edge of the Web team delve into the details of design, development, marketing and more. Our insights can help you navigate the digital waters, whether you’re not technical at all or are an industry expert.

User Experience 8 minute read

How to analyse heatmaps with Hotjar to boost your website's UX

To keep continually improving your website, you'll want to know how your users are engaging with it. Using website heatmaps is a great way to gain more insights and visualise your website's interactions. In this article, we'll show you how to analyse heatmaps with Hotjar to improve your website's UX.

General 8 minute read

What is an SSL certificate and do I need one?

Security should be a top priority for any website. Find out what an SSL certificate is, the different types and if you need an SSL certificate for your website.

Development 16 minute read

How to set up accurate CWV tests with Google Lighthouse

Struggling to get accurate Core Web Vitals data for your website? In this post, we'll show you how to use Google Lighthouse with a real-world device to run more accurate mobile page speed testing.

Marketing 15 minute read

The truth about KPIs: More web traffic is better traffic

Website traffic is a common KPI in digital marketing, but tracking web traffic isn't as simple as it seems. In this post we'll look at what web traffic is, how to analyse and measure web traffic and why more isn't always better.

Marketing 11 minute read

The truth about KPIs: is a low bounce rate good?

The bounce rate in Google Analytics is a great indicator of your site engagement and page performance. But the truth is a high bounce rate isn't always a bad thing. In this blog, we'll explore the reasons for a high or low bounce rate and how you can use it to gain an insight into your site performance.

Marketing 11 minute read

Google Business Profiles explained: from audits to optimisation

Your Google Business Profile (formerly known as Google My Business or GMB) is a powerful free tool that can help small businesses increase their visibility in the local search results. In this post, we'll explain what it is, the benefits and how to manage your Google Business Profile.