The Edge of the Web team delve into the details of design, development, marketing and more. Our insights can help you navigate the digital waters, whether you’re not technical at all or are an industry expert.
Google My Business (GMB) is a powerful free tool that can help small businesses increase their visibility in the local search results. In this post, we'll explain what it is, the benefits and how to manage your GMB profile.
Learn how to power up your landing pages to help boost conversions in your SEO, PPC or digital marketing campaigns in our beginner's landing page guide.
Writing effective SEO content isn't as tricky as you might think. The key is to write for search engines and people. This post will help you better understand your users, and how to optimise your copywriting for SEO.
When you're a small business, it can be daunting to take the plunge and invest in your online presence. But whether you're just starting out on the web, or you're really focusing on your website for the first time, getting your branding right could be the key to success.
We all use KPIs to track the performance of a website. But, KPIs aren't all made equal, and some may not be as vital to your business as they seem. We're looking at some of the biggest myths and misconceptions surrounding website KPIs, and revealing the truth about which matter most.
Considering a website redesign? Maybe your website is running a little slow, or your business has simply outgrown its current platform. If you're unsure whether to take the plunge, take a look at our top signs you need a new website, and learn some key benefits of a website redesign too.
Page speed can have a direct effect your website's SEO, user experience and conversion rates. If you're still not sure what it means, how to check it or improve it, it's time to get up to speed on page speed.
Content marketing should be a key part of your online marketing and SEO efforts. But it takes some organisation to really get the most out of it. Learn how to plan your content strategy and our top tips for building your own content marketing calendar.
You want a website that is tailored to your business needs. But what does bespoke website design really mean? In this guide, we'll look at the facts, the benefits of bespoke web design and the difference between bespoke design and custom website templates.
