The Edge of the Web team delve into the details of design, development, marketing and more. Our insights can help you navigate the digital waters, whether you’re not technical at all or are an industry expert.
Expanded text ads are now sunset, so it's time to get to grips with Google's responsive search ads. In this article, we'll look at what RSAs are, how they work and how you can maximise their performance.
On March 22nd, Google announced that they will be sunsetting Universal Analytics in July 2023, in favour of Google Analytics 4. Learn what that means for marketers, what the differences are and why you should act now to get prepared.
Discover some of our favourite web design trends for 2024 and how they can help your brand steal the show overe the next year.
When you're looking for affordable search engine optimisation, you want to know you're getting the most out of your budget. That's why it's so important to make sure that you're investing your money in the most effective areas, and aren't signed up with a cheap SEO agency that isn't giving you value for your marketing spend.
Understanding your session duration and time on page can give you a wealth of insights into how your content is performing. But, these website metrics are often misunderstood! In this guide, we'll show you how best to measure time spent on your website and boost your website analytics.
To keep continually improving your website, you'll want to know how your users are engaging with it. Using website heatmaps is a great way to gain more insights and visualise your website's interactions. In this article, we'll show you how to analyse heatmaps with Hotjar to improve your website's UX.
The key to conquering your conversion rate optimisation is to keep continually testing your website. In this guide we'll show you how, using Google's free A/B testing tool, Optimize.
Security should be a top priority for any website. Find out what an SSL certificate is, the different types available, and how to find out if you need an SSL certificate for your website.
Struggling to get accurate Core Web Vitals data for your website? In this post, we'll show you how to use Google Lighthouse with a real-world device to run more accurate mobile page speed testing.
