The Edge of the Web team delve into the details of design, development, marketing and more. Our insights can help you navigate the digital waters, whether you’re not technical at all or are an industry expert.
We all use KPIs to track the performance of a website. But, KPIs aren't all made equal, and some may not be as vital to your business as they seem. We're looking at some of the biggest myths and misconceptions surrounding website KPIs, and revealing the truth about which matter most.
Considering a website redesign? Maybe your website is running a little slow, or your business has simply outgrown its current platform. If you're unsure whether to take the plunge, take a look at our top signs you need a new website, and learn some key benefits of a website redesign too.
Page speed can have a direct effect your website's SEO, user experience and conversion rates. If you're still not sure what it means, how to check it or improve it, it's time to get up to speed on page speed.
Content marketing should be a key part of your online marketing and SEO efforts. But it takes some organisation to really get the most out of it. Learn how to plan your content strategy and our top tips for building your own content marketing calendar.
You want a website that is tailored to your business needs. But what does bespoke website design really mean? In this guide, we'll look at the facts, the benefits of bespoke web design and the difference between bespoke design and custom website templates.
Keyword research is a crucial step in any SEO or PPC plan. It's the process of finding out what keywords you should be ranking for, based on what your customers are searching for. In this article, we'll look at 6 keyword methods to help you towards SEO success.
Embarking on a web design project can be daunting, especially when you don't know the lingo. Our ultimate web development glossary is here to help break down the jargon, packed with web design terminology to help beginners understand the world of web design and development.
Make sure you don't miss a thing when you're launching a new website with our website launch checklist. Take a look at our developer's essential website tests and insights to make sure that website launch day goes as smoothly as possible.
For small businesses in the UK, local SEO should be an integral part of your digital marketing strategy. It's a simple, impactful way to ensure you're reaching customers near you. Not sure how to get started? Read on for our local SEO beginner's guide.
