UX testing is absolutely essential to a successful website. But there's no point leaving all your testing to the end of a project, you need to use the right usability testing methods at every stage.
Your domain, hosting and email setup are all essential parts of your website strategy, but it can be pretty complicated to understand how they all interconnect and work together.
Search Engine Optimisation, or SEO is probably something you've heard talked about a lot by digital agencies. But what does it mean? How does it work? And why does it matter?
The images on your website have a huge effect on the overall look and feel, but it can be really difficult to know what makes a photo right for your website, or how to source the images that are going to create the right impact on your audience.
Having a website brief for your new project can save you a huge amount of time and energy when you're looking for a digital marketing agency to help with a design or development project.
When you're having a conversation with your prospective web design agency, it's the question that you dread: "do you have a budget in mind?". Naturally, you always want to get the most bang for your buck.
In this guide, we'll talk about the basic principles of UX, how to apply it to a project, how it impacts things like SEO and marketing, and how to make it the foundation of your digital strategy.
UX writing, UI content and microcopy are all terms you might be hearing more and more over the next year. It's an upcoming trend in web and app design, and it's becoming an essential part of website and online marketing strategy.
Choosing a web design agency is absolutely the most important decision you'll make about your website. Sounds dramatic, but it's your design agency who will have a hand in every aspect of your site, from how it looks, to how it reads, to how it performs in search engines.