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Front end developer coding at desk
Front end developer coding at desk

Insights, perspectives and news from our team

The Edge of the Web team delve into the details of design, development, marketing and more. Our insights can help you navigate the digital waters, whether you’re not technical at all or are an industry expert.

User Experience 8 minute read

10 Best UX Testing Methods

UX testing is absolutely essential to a successful website. But there's no point leaving all your testing to the end of a project, you need to use the right usability testing methods at every stage.

General 15 minute read

Domains, Hosting and Emails: The Ultimate Guide

Your domain, hosting and email setup are all essential parts of your website strategy, but it can be pretty complicated to understand how they all interconnect and work together.

General 11 minute read

Perfect website photos

The images on your website have a huge effect on the overall look and feel, but it can be really difficult to know what makes a photo right for your website, or how to source the images that are going to create the right impact on your audience.

General 12 minute read

How to write a website brief

Having a website brief for your new project can save you a huge amount of time and energy when you're looking for a digital marketing agency to help with a design or development project.

General 17 minute read

Why should I provide my budget?

When you're having a conversation with your prospective web design agency, it's the question that you dread: "do you have a budget in mind?". Naturally, you always want to get the most bang for your buck.

User Experience 24 minute read

UX Design - Our beginner's guide

In this guide, we'll talk about the basic principles of UX, how to apply it to a project, how it impacts things like SEO and marketing, and how to make it the foundation of your digital strategy. 

User Experience 18 minute read

UX Writing: the ultimate guide

UX writing, UI content and microcopy are all terms you might be hearing more and more over the next year. It's an upcoming trend in web and app design, and it's becoming an essential part of website and online marketing strategy.

General 17 minute read

How to Choose a Design Agency

Choosing a web design agency is absolutely the most important decision you'll make about your website. Sounds dramatic, but it's your design agency who will have a hand in every aspect of your site, from how it looks, to how it reads, to how it performs in search engines.