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Front end developer coding at desk
Front end developer coding at desk

Insights, perspectives and news from our team

The Edge of the Web team delve into the details of design, development, marketing and more. Our insights can help you navigate the digital waters, whether you’re not technical at all or are an industry expert.

Development 16 minute read

How to set up accurate CWV tests with Google Lighthouse

Struggling to get accurate Core Web Vitals data for your website? In this post, we'll show you how to use Google Lighthouse with a real-world device to run more accurate mobile page speed testing.

Marketing 15 minute read

The truth about KPIs: More web traffic is better traffic

Website traffic is a common KPI in digital marketing, but tracking web traffic isn't as simple as it seems. In this post we'll look at what web traffic is, how to analyse and measure web traffic and why more isn't always better.

Marketing 11 minute read

The truth about KPIs: is a low bounce rate good?

The bounce rate in Google Analytics is a great indicator of your site engagement and page performance. But the truth is a high bounce rate isn't always a bad thing. In this blog, we'll explore the reasons for a high or low bounce rate and how you can use it to gain an insight into your site performance.

General 8 minute read

7 tips to take your small business brand into the online world

When you're a small business, it can be daunting to take the plunge and invest in your online presence. But whether you're just starting out on the web, or you're really focusing on your website for the first time, getting your branding right could be the key to success.

Marketing 6 minute read

The truth about KPIs: There’s no such thing as standard website KPIs

We all use KPIs to track the performance of a website. But, KPIs aren't all made equal, and some may not be as vital to your business as they seem. We're looking at some of the biggest myths and misconceptions surrounding website KPIs, and revealing the truth about which matter most.