The Edge of the Web team delve into the details of design, development, marketing and more. Our insights can help you navigate the digital waters, whether you’re not technical at all or are an industry expert.
Website traffic is a common KPI in digital marketing, but tracking web traffic isn't as simple as it seems. In this post we'll look at what web traffic is, how to analyse and measure web traffic and why more isn't always better.
Domain authority is something you'll often hear people talking about in the world of SEO. It can be used to measure your website performance and understand how to improve your SEO - but not always in the way you'd expect.
The bounce rate in Google Analytics is a great indicator of your site engagement and page performance. But the truth is a high bounce rate isn't always a bad thing. In this blog, we'll explore the reasons for a high or low bounce rate and how you can use it to gain an insight into your site performance.
Your Google Business Profile (formerly known as Google My Business or GMB) is a powerful free tool that can help small businesses increase their visibility in the local search results. In this post, we'll explain what it is, the benefits and how to manage your Google Business Profile.
Learn how to power up your landing pages to help boost conversions in your SEO, PPC or digital marketing campaigns in our beginner's landing page guide.
Writing effective SEO content isn't as tricky as you might think. The key is to write for search engines and people. This post will help you better understand your users, and how to optimise your copywriting for SEO.
When you're a small business, it can be daunting to take the plunge and invest in your online presence. But whether you're just starting out on the web, or you're really focusing on your website for the first time, getting your branding right could be the key to success.
We all use KPIs to track the performance of a website. But, KPIs aren't all made equal, and some may not be as vital to your business as they seem. We're looking at some of the biggest myths and misconceptions surrounding website KPIs, and revealing the truth about which matter most.
Considering a website redesign? Maybe your website is running a little slow, or your business has simply outgrown its current platform. If you're unsure whether to take the plunge, take a look at our top signs you need a new website, and learn some key benefits of a website redesign too.
