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Front end developer coding at desk
Front end developer coding at desk

Insights, perspectives and news from our team

The Edge of the Web team delve into the details of design, development, marketing and more. Our insights can help you navigate the digital waters, whether you’re not technical at all or are an industry expert.

Marketing 15 minute read

The truth about KPIs: More web traffic is better traffic

Website traffic is a common KPI in digital marketing, but tracking web traffic isn't as simple as it seems. In this post we'll look at what web traffic is, how to analyse and measure web traffic and why more isn't always better.

Marketing 11 minute read

The truth about KPIs: is a low bounce rate good?

The bounce rate in Google Analytics is a great indicator of your site engagement and page performance. But the truth is a high bounce rate isn't always a bad thing. In this blog, we'll explore the reasons for a high or low bounce rate and how you can use it to gain an insight into your site performance.

Marketing 11 minute read

Google Business Profiles explained: from audits to optimisation

Your Google Business Profile (formerly known as Google My Business or GMB) is a powerful free tool that can help small businesses increase their visibility in the local search results. In this post, we'll explain what it is, the benefits and how to manage your Google Business Profile.

General 8 minute read

7 tips to take your small business brand into the online world

When you're a small business, it can be daunting to take the plunge and invest in your online presence. But whether you're just starting out on the web, or you're really focusing on your website for the first time, getting your branding right could be the key to success.

Marketing 6 minute read

The truth about KPIs: There’s no such thing as standard website KPIs

We all use KPIs to track the performance of a website. But, KPIs aren't all made equal, and some may not be as vital to your business as they seem. We're looking at some of the biggest myths and misconceptions surrounding website KPIs, and revealing the truth about which matter most.

General 8 minute read

9 signs you need a new website (fast!) [Infographic]

Considering a website redesign? Maybe your website is running a little slow, or your business has simply outgrown its current platform. If you're unsure whether to take the plunge, take a look at our top signs you need a new website, and learn some key benefits of a website redesign too.