Google Optimize Guide: How to successfully split test your website
The key to conquering your conversion rate optimisation is to keep continually testing your website. In this guide we'll show you how, using Google's free A/B testing tool, Optimize.
What is an SSL certificate and do I need one?
Security should be a top priority for any website. Find out what an SSL certificate is, the different types available, and how to find out if you need an SSL certificate for your website.
How to set up accurate CWV tests with Google Lighthouse
Struggling to get accurate Core Web Vitals data for your website? In this post, we'll show you how to use Google Lighthouse with a real-world device to run more accurate mobile page speed testing.
The truth about KPIs: More web traffic is better traffic
Website traffic is a common KPI in digital marketing, but tracking web traffic isn't as simple as it seems. In this post we'll look at what web traffic is, how to analyse and measure web traffic and why more isn't always better.
The truth about KPIs: Domain authority shouldn’t be a target, it’s a tool
Domain authority is something you'll often hear people talking about in the world of SEO. It can be used to measure your website performance and understand how to improve your SEO - but not always in the way you'd expect.
The truth about KPIs: is a low bounce rate good?
The bounce rate in Google Analytics is a great indicator of your site engagement and page performance. But the truth is a high bounce rate isn't always a bad thing. In this blog, we'll explore the reasons for a high or low bounce rate and how you can use it to gain an insight into your site performance.
Google Business Profiles explained: from audits to optimisation
Your Google Business Profile (formerly known as Google My Business or GMB) is a powerful free tool that can help small businesses increase their visibility in the local search results. In this post, we'll explain what it is, the benefits and how to manage your Google Business Profile.
Landing page best practices: Beginner’s guide to creating winning website landing pages
Learn how to power up your landing pages to help boost conversions in your SEO, PPC or digital marketing campaigns in our beginner's landing page guide.
How to write effective SEO content that customers and search engines love
Writing effective SEO content isn't as tricky as you might think. The key is to write for search engines and people. This post will help you better understand your users, and how to optimise your copywriting for SEO.