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Front end developer coding at desk
Front end developer coding at desk

Insights, perspectives and news from our team

The Edge of the Web team delve into the details of design, development, marketing and more. Our insights can help you navigate the digital waters, whether you’re not technical at all or are an industry expert.

SEO 7 minute read

6 keyword research techniques for SEO success [Infographic]

Keyword research is a crucial step in any SEO or PPC plan. It's the process of finding out what keywords you should be ranking for, based on what your customers are searching for. In this article, we'll look at 6 keyword methods to help you towards SEO success.

General 22 minute read

Web design glossary: website jargon made simple

Embarking on a web design project can be daunting, especially when you don't know the lingo. Our ultimate web development glossary is here to help break down the jargon, packed with web design terminology to help beginners understand the world of web design and development.

Development 10 minute read

The website launch checklist: 23 tips and tests for success

Make sure you don't miss a thing when you're launching a new website with our website launch checklist. Take a look at our developer's essential website tests and insights to make sure that website launch day goes as smoothly as possible.

SEO 13 minute read

SEO for small business: a beginner’s guide to local SEO

For small businesses in the UK, local SEO should be an integral part of your digital marketing strategy. It's a simple, impactful way to ensure you're reaching customers near you. Not sure how to get started? Read on for our local SEO beginner's guide.

General 8 minute read

7 steps to make your web design consultation a success

A successful web design consultation is the first step to a successful web project. Read on to discover the best ways to prepare for meeting with your prospective agency and help you get the most out of it.

User Experience 13 minute read

What is CRO? Beginner’s guide to conversion rate optimisation

In this guide, we'll take you through all the basics of conversion rate optimisation. We'll look at some important conversion rate optimisation definitions, strategies and best practices to help improve your website conversion rate.

Design 8 minute read

10 web design trends you need to know in 2021

Graphic design for the web is continuously changing and evolving. We're taking a look at some of the top web design trends for 2021 and how they can help your web product steal the show in 2021 (and beyond).