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Front end developer coding at desk
Front end developer coding at desk

Insights, perspectives and news from our team

The Edge of the Web team delve into the details of design, development, marketing and more. Our insights can help you navigate the digital waters, whether you’re not technical at all or are an industry expert.

General 8 minute read

7 steps to make your web design consultation a success

A successful web design consultation is the first step to a successful web project. Read on to discover the best ways to prepare for meeting with your prospective agency and help you get the most out of it.

User Experience 13 minute read

What is CRO? Beginner’s guide to conversion rate optimisation

In this guide, we'll take you through all the basics of conversion rate optimisation. We'll look at some important conversion rate optimisation definitions, strategies and best practices to help improve your website conversion rate.

Design 8 minute read

10 web design trends you need to know in 2021

Graphic design for the web is continuously changing and evolving. We're taking a look at some of the top web design trends for 2021 and how they can help your web product steal the show in 2021 (and beyond).

User Experience 9 minute read

3 design principles to help you spot amazing web design

Hint: it's not all about websites that look pretty. We're looking at the 3 web design principles, how they inform the visuals, and how they will help you judge what makes great website design.

General 8 minute read

Everything you need to know about website maintenance

The  internet's ever-evolving nature means that if you leave your website for any length of time, it's going to get out of date. It's simple to keep on top of  things with a web maintenance package - here's everything you need to know.