The Edge of the Web team delve into the details of design, development, marketing and more. Our insights can help you navigate the digital waters, whether you’re not technical at all or are an industry expert.
In this guide, we'll take you through all the basics of conversion rate optimisation. We'll look at some important conversion rate optimisation definitions, strategies and best practices to help improve your website conversion rate.
Using internal linking and anchor text for SEO is a great way to improve rankings in the search engines. Find out how we improved anchor text for our client to boost page views by over 500%.
Shh - we're letting you in on a few of our best-kept copywriting secrets to help anyone create great website content, without being an experienced copywriter yourself.
Hint: it's not all about websites that look pretty. We're looking at the 3 web design principles, how they inform the visuals, and how they will help you judge what makes great website design.
The first step to a successful web project is a assembling a talented team of development experts. This infographic breaks down the roles and responsibilities for a winning web design team.
The internet's ever-evolving nature means that without regular updates, in 3 year's time your website will be running on 3 year old technology. But it's simple to keep on top of things with a web maintenance package - here's everything you need to know.
No matter how beautiful your website design, if your content is incomplete or disorganised, you're not going to meet your goals. Enter, card sorting. Read on to find out how this research technique can help inform a comprehensive site map based on your user and business needs.
Edge of the Web are continuing to operate during the ongoing coronavirus (COVID-19) situation, with our team working remotely from home.
There are certain phrases that we hear time and time again as a digital agency, and every time we do, our hearts sink a little. But most of these come up because clients aren't sure how to communicate their thoughts. Here are the 13 that come up most often, and how to avoid them.
