A website to reinforce an excellent reputation
This website redesign elevated Heartwood’s online presence, so they could reach out to a wider audience.
Project launch: October 2024
View live websiteProject Scope
Website design
Branding and logo design
UX & digital product design
Content planning and structure
Technologies
About the Client
Heartwood are a leading forestry contractor, providing tree surgery and forestry services to a wide range of clients, from government organisations like National Rail, to private individuals. They were looking to use their website as a key tool in gaining new contracts, with a professional look and feel that still felt approachable.
A professional look and feel
Refreshed logo and branding
Simple UX to find key information
A lightning fast load time
Branding
While Heartwood already had a logo, the brand needed expanding out into colours, fonts and styles that they could use across media and platforms.
A key part of this branding was the sketch-style leaf graphics that sit behind some of the content areas on the website.
Not only do these provide texture and interest as someone is browsing, they’re also a visual link back to the heart of what Heartwood are all about.
UX
With a really varied target audience, it was important that there was suitable content and clear pathways to Heartwood’s different services and sectors.
We also wove testimonials throughout the website, ensuring key pages were supported by relevant testimonials from clients.
This helps to provide on-page social proof for visitors, reinforcing Heartwood’s professionalism and experience.
- heartwoodtrees.co.uk
Homepage
- heartwoodtrees.co.uk
About
- heartwoodtrees.co.uk
Why work with Heartwood?
- heartwoodtrees.co.uk
Careers
- heartwoodtrees.co.uk
Contact
- heartwoodtrees.co.uk
Why Heartwood?
A reputation that keeps growing
The Heartwood website has now become a key touchpoint in their customers’ journeys. Not only does it provide the key information about services, it also shows their range of clients, and provides testimonial proof of their excellent work.
All this combines to provide reassurance of their excellent reputation.
We needed a complete rebrand, new logo, new visual identity and a new website. The result has been a total transformation.
Joe
Managing Director at Heartwood Trees
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Hannah Laird
Client Manager