Sophisticated design to kickstart company launch

We created a website that emanates trust and professionalism, with clear signposting for easy navigation, saving admin stress and costs

Project launch: January 2025

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Project Scope

Website design

AI powered image generation

Branding and logo design

UX & digital product design

Technologies

About the Client

Parking Edge are a start-up specialising in parking solutions and car park management. They had a very basic website they’d put together to get them off the ground, and now needed something to take them to the next level, with a professional brand, and a website that made it easy to pay charges and find key information.

A professional look and feel
New logo and branding
Simple UX for paying charges
A lightning fast load time

Branding and imagery

As a fairly new company, Parking Edge had little in the way of branding or assets, so we needed to create full branding guidelines, including logo, colours, fonts and image styles.

And not only did Parking Edge not have suitable photography of their own, sourcing suitable licensed imagery was also not really feasible, so we needed to look for alternatives.

We decided to use an illustrative style, combining Open AI and Midjourney to create a bespoke image style. This was then used to create a series of images that was accurate and relevant to the business, whilst remaining unique to Parking Edge.

UX

A key issue with this project was creating clear pathways for users looking to pay fines or make appeals, while keeping the rest of the website focused on their target audience - businesses and organisations who need help with parking management.

To balance the requirements of those two very different user groups, we incorporated key calls to action in places where they would be prominent for those who need them, without interrupting the journey of other users.