We always like to be honest with our clients. So when Jeremy from Fornya asked us what we thought of the company name - we told him we hated it. As it turns out, he wasn't overly keen on it either... So we decided to rebrand from the ground up.
We interviewed some of his previous customers, did competitor research, carried our surveys to the general public, and created a completely new brand based on the results. The outcome was Insider Procurement.
The nature of procurement means that attention to detail is everything. And that's the strategy behind our design style.
Sharp edges, generous whitespace and the use of the golden ratio resulted in a website that feels deliberate and precise.Visit Website