There are many reasons why a woman can lose her hair, but one thing is almost always true. It’s a private, emotional and confidence draining issue for those concerned. With this project we looked for a way to help Rebecca connect with her audience with those issues in mind.
We advised a blog approach to this project. Building a rapport is key to establishing trust and confidence. A blog offers potential clients an anonymous and private way to follow Rebecca when compared to the public and exposing nature of social media.
The blog allows clients to get a personal insight into Rebecca over a period of time before they get in touch and tackle their own hair loss issues.
This website was principally planned around a blog. That means a blog based content management system would offer the most relevant functionality and for that reason Wordpress is the go-to platform.
Had this been a more traditional e-commerce or “brochure” style website, it’s unlikely we would have used wordpress.Visit Website