Faster, Safer, Stronger sites
The perfect blend of performance and reliability with Static Site Generation (SSG). Delivering lightning-fast loading times, enhanced security and fantastic scalability.
Is your Wordpress website slow? You’re not alone
WordPress offers great flexibility, a familiar admin panel, and an incredible plugin library. But this level of flexibility comes at a cost - Wordpress is slow.
With page speed such a massive consideration for user experience and SEO, your slow WordPress website may be losing you customers.
But there is a solution to this problem that doesn’t include huge hosting costs - Static Website Generation (SSG).This strips away unnecessary bloat, delivering the speed, security, and scalability modern websites demand.
Talk to us about getting Wordpress Static Site Generation
Why is this a problem?
To understand why WordPress can become slow, it helps to know how it works behind the scenes. WordPress is a dynamic content management system (CMS). This means that every time someone visits your site, WordPress has to generate the page on demand.
While this doesn’t seem that complicated, it can easily become quite resource intensive, because each page request involves multiple steps.
The real challenge is that this process repeats for every single page visit. If your site experiences high traffic, your server can easily become overwhelmed, leading to slower load times or even downtime.
How SSG speeds up WordPress
Static sites eliminate most of these steps by pre-building pages in advance. Instead of generating the page on the fly, the server simply delivers a pre-rendered static file. Since these files are static, they can be efficiently served through a Content Delivery Network (CDN), ensuring faster delivery to users worldwide.
This approach drastically reduces server workload and can improve loading times by up to 95%, depending on the site's original setup.
Benefits of SSG for
Lightning fast load times
One of the biggest advantages of SSG is speed. Static files are lightweight and require minimal processing, which means your pages load almost instantly. This is a game-changer for user experience, as studies show that even a one-second delay in page load time can lead to a significant drop in conversions and engagement.
Enhanced security
With SSG, your site doesn’t rely on a live database or server-side scripts to deliver content. This drastically reduces the risk of hacking attempts, such as SQL injection or brute force attacks. Your static site is essentially a read-only version of your WordPress site, making it inherently more secure.
Improved scalability
Static sites handle traffic spikes effortlessly. Since the content is pre-rendered and served via a Content Delivery Network (CDN), your site can accommodate thousands - or even millions - of visitors without breaking a sweat. This makes SSG ideal for high-traffic websites.
Better SEO performance
Page speed is a critical factor for SEO. Faster websites not only rank higher but also provide a better user experience, which reduces bounce rates and improves engagement. With SSG, your WordPress site can achieve the speed needed to stay competitive in organic and AI search.
Let’s discuss your project
Get in touch with the Edge of the Web team to talk about your project, and how we can help.
How does it all work?
At first, it might seem counterintuitive for a dynamic CMS like WordPress to work with a Static Site Generator. However, the process is actually quite straightforward in principle.
Content Management in WordPress
You continue to use WordPress to manage your content - pages, posts, images, products, and more- just as you normally would. Nothing changes in how you create or edit content.
Static Site Generation
When you update your content, the static site generator automatically converts your WordPress site into static HTML files. This ensures your changes are published seamlessly, and the process can also be triggered manually with a button in the WordPress admin panel.
Deployment to a CDN
Once the static files are generated, they are deployed to a CDN and distributed across a global network of servers. This allows visitors to load your site from the server closest to them, significantly improving performance.
This combines the familiarity and ease of WordPress for content management with the speed and scalability of a static site, giving you the best of both worlds.
WordPress + SSG in action
Here are some examples of how we’ve combined the flexibility of WordPress with the speed and reliability of Static Site Generation to create high-performance websites.

Retail Experience Design
Stunning design at top speed
High quality visuals and videos usually slow a website down, but not for RED.


With a huge range of products and complex filters, EFX still achieve lightning fast load times.



The New Foscote Hospital
Reassurance and reliability in healthcare
With SSG, this website is fast, reliable and ready to support patients with information and advice.

Bango’s website needed to reflect the excellent performance of their own platform.

Have a project in mind?
Let’s have a discovery call
Tell us all about your project, your ideas and your goals, and we’ll put together a plan to make it happen.
Arrange a callGot questions?
We’ve got the answers to all the most commonly asked questions about static site generation.
If you have a WordPress website that’s running slowly, then static site generation will probably help to improve things. However, there may be other reasons your page speed isn’t great, such as outdated plugins (or just too many plugins!), large file sizes, or non-mininimised code.
If you want to speed up your WordPress website, it’s usually a good idea to take a look at all these possible technical issues, and clean them up alongside implementing SSG.
Static site generation isn’t suitable for all website setups. It’s a very popular method for WordPress, but if your website is built on a different CMS, there may be alternative solutions that would work better for you.
The cost for converting your website into a static site will depend on the size of the website and its functionality.
Yes, there is a short delay when you publish changes, as the static site will need to be regenerated before those changes are reflected on the live site - however, this is typically only a few minutes.
The beauty of static site generation is that you can still use WordPress for all your content management needs, without being slowed down by its bloated code.
Firstly, static site generation usually vastly improves your page speed. That’s great for both user experience, and for your search performance.
Secondly, by separating your front and back ends, you reduce the possibility of hacking attempts from brute force attacks or SQL injection.
Lastly, by having the content delivered by CDN, it means your website can handle a far larger number of users without losing performance.
Arrange a discovery call
Get in touch with Hannah directly to discuss your project or alternatively contact us via our form.

Hannah Laird
Client Manager