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Rapid delivery of exactly what you need

Our Agile web development process is the faster, focused, cost effective way to create superior digital products. Working in sprints with regular reviews and testing means that your project adapts to changing requirements and user feedback, delivering exactly what your business needs.

Project team planning out website strategy on wall

Our Agile development process

The Agile process is a well known workflow in software development, but it’s often overlooked for web projects - especially smaller ones.

But the foundation of Agile development is to grow a project incrementally, based on feedback, testing and experience, instead of trying to deliver a full solution all at once.

In our own take on Agile development, we split work into 2 week sprints. Typically, the first sprint begins with the creation of an MVP (or Minimum Viable Product).

At the end of each sprint we test and gather feedback, and make a plan for the next sprint.

This enables us to plan the development of the product based on real user interactions and feedback - hard data that tells us what’s working, what’s not and what users want from their experience.

This Agile workflow means that we aren’t making a leap of faith and investing lots of time (and money) into features and functions without evidence that they’re going to be successful.

It creates an organic growth of the project, based entirely on what users want.

Process chart showing an agile work flow

The traditional waterfall approach

A more traditional approach to development is the waterfall method, where each stage of the process leads into the next.

The waterfall workflow is usually the best process for websites that have a fixed cost, specification and timeframe.

It’s essential in waterfall development that the first stages (Research and Planning) are done in depth and detail, as it’s much more difficult to make changes once you’ve moved on to the development or testing stage.

Process chart of a traditional waterfall work flow

Benefits of Agile

You may not be familiar with an Agile delivery process, but it does have lots of advantages, especially if your product is a new venture, needs extensive development, or is the key to your company’s success.

Increased project control

An Agile approach means that you can be more regularly involved throughout the project, and you are in control of what will go into each sprint as the product develops.

Regular feedback

Watch your product grow gradually with no big surprises and a clear path forward with every sprint. This gives you and your users opportunities to provide feedback at every stage.

Early delivery

Agile workflows typically deliver projects to market 37% quicker. Get your project up and running quickly with an MVP developed in the first sprint, and develop new features and functionality in priority order for a faster turnaround.

Reduced risk

From the moment the MVP is delivered, all future work is planned based on real user feedback. Make your development decisions based on actual data, so you don’t end up wasting time or money on features that aren’t going to bring you success.

Financial benefits

Only pay for the features you need. There’s no speculation when you work Agile, and no need to invest in something that you’re not confident will work.

Scale quicker

The Agile process gives the flexibility to respond quickly to customer interaction for constant improvement. This means new features can be added much more quickly and helps you scale your product faster.

Is Agile right for you?

Agile isn’t for everyone.

We find that the Agile process works best for complex web applications, systems or clients that don’t have a clear idea what’s going to work for them.

An Agile process is fantastic for startups who are looking to test the water with a new idea, keeping initial budgets low with an MVP that can be expanded based on real user data.

But while it might keep costs down, it does demand more of your time. Agile development needs much closer collaboration between you and your web agency, which some clients see as a bonus, but others find a bit inconvenient.

If you want a fixed project scope, cost and timeline, and for your agency to manage everything for you, Agile is probably not the right approach for you.

Have a project in mind?

Whether you need Agile development or a more traditional approach, we’d love to hear more about your project.