Don’t be better, be different.
Don’t fit in, stand out.
Don’t meet expectations, defy them.
Don’t be safe, be memorable.
Be yourself, be original and be real.
That’s how you give your customers choice.
That’s how you get chosen.
The truth about really great design, is that it starts with a really great plan. Whatever my time allocation on a project, I will always use most of it rationalising design decisions before I start making them. With the exception of Miles Davis, great art is about great planning and crystal clear thinking.
I work with clients to understand their objectives, and to help them find their character. Better to build an identity around a tangible and coherent story rather than a recycled list of hollow business superlatives. It’s incredibly liberating when you find the confidence to be remarkable and unique.
My job is to ensure clients trust us to succeed for them. To get the best work of any agency, you need the confidence to put yourself in their hands completely. I spend time learning and communicating clients' objectives so they can trust the work we do.