No matter how well you think your website is designed, it can all be wasted effort if your typography isn’t up to scratch – and I don’t just mean typography within graphics. Your website content should always be in a readable, web-safe font which is appropriate for the subject matter.

How not to do it.

Nothing ruins the credibility of a business quite like content in the “Comic Sans” font. Not only is it unprofessional, it’s ugly and outdated. But the font family isn’t your only concern – the size of the text can also make or break your website.  No one wants to use a magnifying glass to read your website, but at the same time, no one wants single words to fill up the entire screen.

A web-safe font for content is also imperative. A web-safe, or “browser-safe” font is one which is a font found on all operating systems by default, and although the embedding of fonts can be done using JavaScript , it is best avoided for large blocks of content (at least until this option is available in HTML5, which is just around the corner).

Always ensure that you choose the right font for your business in order to create the right impression.