http://www.edgeoftheweb.co.uk/blog Tue, 03 Jan 2012 15:10:38 +0000 en hourly 1 http://wordpress.org/?v=3.3 http://www.edgeoftheweb.co.uk/blog/2009/10/12/5-ways-to-increase-site-traffic/?utm_source=rss&utm_medium=rss&utm_campaign=5-ways-to-increase-site-traffic http://www.edgeoftheweb.co.uk/blog/2009/10/12/5-ways-to-increase-site-traffic/#comments Mon, 12 Oct 2009 19:32:35 +0000 thomas http://www.edgeoftheweb.co.uk/blog/?p=111 Everybody wants to bring more visitors to their website. Here are a few ways to help you do it.

1. Link building! Once (and to an extent still) considered the Holy Grail of online marketing. Give people reasons to link to your website, be they emotional, financial or otherwise.
2. Site architecture analysis! Ok it sounds a lot more fancy then it is. The point here is to make sure all of your web pages can be reached by clicking around your website. If you can find your pages easily, so can search engines. This technique alone wont get you to the top of a search engine for a particular keyphrase, but poor site architecture can certainly stop you ranking well.
3. Create lots of content. The more information you create, the more keyphrases your website is likely to become relevant for. Content ideas include blogs, news feeds, articles, whitepapers, forums, glossaries, case studies & testimonials.
4. Don’t just create lots of content, but create good quality content. If you can write an article or guide or news that people want to read and share, then it is more likely to get talked about or distributed or linked to.
5. Buy some visitors to your website! Using the Pay Per Click programs offered by Google, Bing and Yahoo lets you choose which keyphrases you want to have your website appear for, and pay only a fixed amount (specified by you) for each visit you actually receive.
6. Create an affiliate program. The Internet is full of virtual sales people desperate to send visitors to your site in exchange for commission. Try to offer a generous commission and some very smart people will start working very hard for you.
7. Engage in relevant online forums. Create a reputation for yourself, and people will start talking about you and your website. You can also start to talk about your own website once you have built up a reputation.
8. Don’t ignore your existing customers. Newsletters are free to send (if you have the skill to create one), and can lead to repeat business from people that (hopefully) already trust you.
9. Add your site to a few online directories. Online directories are just like offline ones (i.e. yellow pages), in that they group businesses by type and try to connect searchers with services. Some of these are free.
10. Donate content / materiel to other peoples websites. A well written, well placed article can do more good for you on somebody else’s website then it can do for you on your own.
11. Advertise on relevant sites. If you sell golf stuff, find some golf forums or magazines. If you sell baby products, there are lots of parenting websites out there. Lots of website owners will be happy to sell you advertising space on a time or exposure basis for a fixed fee.

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