I like money!
Once you’ve got a shiny, workable, awesome website (assuming you got one from Edge of the Web, of course!), there are things you can do to make even more money out of it.
There are two main forms of online marketing that can help you climb search engine rankings and attract more clicks and customers.
Pay Per Click (PPC) marketing is the most immediate way to get your site noticed and probably the method that brings you most control.
Organic marketing requires more time and effort, but can bring about a far more lasting and productive result.
Pay Per Click
PPC ads usually appear on the right of the main listings when you search. It ranks websites by how much they are willing to pay to appear in the listings for particular keyphrases. The more you are willing to pay for a click, the higher your company will rank.
One of the great things about PPC is that you keep tight control of how much you are paying, and how much benefit you are getting from it.
It also means you can tinker with your keyphrases and how much you spend on each click, so that you can work out what gives you the best return for your money.
Organic
Organic marketing is less immediate than PPC, but is a highly valuable way to optimise your site.
Organic listings in search engines are hard to climb, but are more likely to bring you high volumes of traffic, as most people click on organic listings before the paid for adverts.
The best way of getting your site to rank higher in search engine listings is through inbound links. Links from other websites to yours are very valuable, when search engines find them they know that your site is considered credible by someone else, which is taken into account when they rank you.
However, search engines are not easily fooled. If you go out and buy 100 links from online directories in a week, search engines know you’re just trying to improve your ranking, and won’t play along. The best links to get are from people in similar or related industries, relevant blogs or articles.
Simply turning up on a blog and posting an ad and a link to your site isn’t very helpful (it’ll probably just get you deleted for spamming), but involving yourself in the discussion, and including a link as an explanation or for extra info could be very useful.
The main thing with link building is to ensure you’re getting links from relevant or highly regarded sources. A link from the BBC counts for far more than one from justpayusforalink.com.
Of course, online marketing isn’t a one-or-the-other option, a mixture of both could be the magic blend that lets you make even more money online.
