What makes these results so special?

Bendigo Mitchell was established in 1978 and has had a website presence for over 10 years. When Managing Director Duncan Nealon approached us in early 2011 to discuss a redesign, the site was already quite dominant for many of the popular key-phrases within it’s sector.

Our brief was to

• Build a site that would give the company more control over it’s content
• Give the site a more modern feel, whilst retaining it’s established brand identity
• Retain the existing search engine rankings held by the previous site and find new ways to bring more visitors to the site
• Increase the conversion rate of visitors to the website

Whilst we can’t share too much of the data for competitive reasons, we were pleasantly surprised to have received the following comments and data from Duncan just before Christmas:

Working with Thomas and the team at Edge of the Web was exceptional. They obviously have a deep and all-encompassing understanding of the digital and design worlds. What is similarly impressive however is their quite superb service and commitment to consistently exceed expectations. I really cannot recommend their services highly enough.

Much more importantly, Duncan sent us this graph showing an increase in traffic of around 100%.

There are a number of lessons that other websites owners can learn from Bendigo Mitchell’s story.

• A correct implementation means that a re-designed website can usually retain most of it’s existing rankings in search engines
• Just because your website appears to be visible in search engines does not automatically mean that you cannot achieve more visitors and sales. There are always new search terms to seek out and conversion rate is just as important as site visitor numbers
• Bendigo Mitchell have always taken their Search Engine Optimisation seriously and have worked with an independent specialist long before they spoke to us about a redesign. We found their SEO advisor to be straight-talking, knowledgeable and realistic which are all-too rare qualities in that sector

We would like to thank Bendigo Mitchell for allowing us to share their data, wish them a very prosperous 2012 and we look forward to exploring new ways to help them move their online objectives forwards.

Does your nose tell you it's time for a change?

This morning I was walking along the High St, and overheard somebody in front of me say ”everything is back to normal again now.”

I presume he meant that now all of the excitement and escapism of Christmas and New Year are over, we go back to the drudgery of our daily lives.

If I am brutally honest, his sentence did resonate with me a little. Only a little, but enough that I knew precisely what he was talking about.

Of course, it doesn’t help that today is wet and outrageously windy (so much so that I woke up to discover my fence had blown down, the felt has blown off my shed roof, and about 20% of the contents of the skip in my front garden were decorating my street…I’ll be popular when I get home tonight)

So what does back to normal mean, and why is there such a negative connotation attached to it?

I think it means that there are too many people out there that will spend tomorrow doing precisely what they do today and wishing they weren’t. I think it means that too many of us have the next year already mapped out before us, and whilst we don’t know what subtle variations will occur along the way, we do know fundamentally that unless a large helping of good or bad luck seeks us out, not a lot will change.

So how does that relate to a blog on a web design company’s website?

I suppose this post is just to say that I feel grateful that we get to work on creative projects, with ambitious, forward thinking clients. Our clients don’t just stand still and let life or business simply run it’s course. They are trying to ensure that tomorrow isn’t the same as today, it’s better.

It’s also to say that my business partner, Mark, and I spend every Tuesday night working solely on the development of Edge of the Web. We are just too busy to consider doing it during a working week, but we spend around 5 hours each Tuesday working out how to find new customers, improve our service levels, make our (excellent) staff happy, increase our margins, develop our image, understand where we want our business to be and so on. Every week, we are 10 hours of thinking and planning further ahead then we were last week.

Why not allocate a fixed time to try this for your own business weekly / monthly and see how you feel next year when it comes to “back to normal” time.

If it is normal for you to seek out new opportunities and ways to make your business (or your career/life better), then “back to normal” may be actually quite exciting.

With that said, I am not looking forward to the task of getting my garden back to normal tonight.

Question 1 – What is your website for?

• Ecommerce
  If you want your website visitors to buy stuff on your site, then you should know that ecommerce comes in many flavours. Here are some of the big issues to discuss with your developer:
• How many products will you sell?
• Will people buy more than one product at a time?
• How are your products categorised?
• Do your products come with customisation options?
• What payment solution do you need?
• How do your delivery charges work?
• How is stock managed?
• Service Provider
  This sort of website is for companies that perform a service rather than sell a product. The content you need depends on the type of service you provide, but here are some issues to discuss with your web designers
• What sort of information do you want to put on your site?
• Do you want to update the content yourself regularly?
• How much investment do you want to make in the design (look and feel) of the site?
• What information do you need to provide in order to get the process moving?

Question 2 – How will people find your website?

If you have high expectations yet no strategy for bringing visitors to your website, then you are probably going to be a bit disappointed when your site is launched. Buying a website does not automatically mean you have bought the right to appear in position 1 on Google for the most popular term in your industry.Your web designer will be happy to discuss ways to promote and popularize your website and help you achieve your objectives. It’s always best to discuss this before your site is built so that allowances can be made in the design for your marketing objectives.

Ask your designer about:

1. Search Engine Optimsation (SEO)
2. Link building
3. Content creation (blogs, news, articles)
4. Social media (twitter, facebook, google+, linkedin)
5. Offline advertising

Question 3 – How will you know what’s going on with your website?

Quick Quiz: Which do you think is the easier problem to fix…

• A website with no visitors
• A website with lots of visitors but no sales / enquiries

Answer: OK, so there isn’t an answer to this question. The point simply being if you don’t know what the problem is, there’s not much chance of you fixing it.

Make sure you discuss analytics strategies with your designer.

In Summary

Have a think about the above points before you have your first discussion with your preferred web design company, and you’ll find the whole experience is much more productive.

Recently we moved our mail servers from where they’ve been hosted for a few years along with our website, to a shiny new cloud server, dedicated just for email (at the moment).

Email is (still) the life-blood of 21st century communication, despite the rise and fall of varying social mediums. Varying reports put the total number of emails sent per year in the 100s of billions, although there is some debate on just how much of that is spam!

So it was important that the transfer went smoothly, with as little disruption as possible. I followed advice from this useful email migration guide to help with the transfer.
To speed up DNS propagation, remember to change your TTL to something small, but don’t forget that your TTL must propagate too!

First, I setup the new server with mail and smtp server software and created all the relevant mailboxes and forwarders. Importantly I set up a PTR record for the server so reverse DNS lookups would match the mail server name properly.
I used the same mail server software we were using on the old setup, so we didn’t have to worry about compatibility issues when moving emails across to the new system.

Secondly I setup a subdomain (e.g. tempmail.edgeoftheweb.co.uk) on the new server and created forwarders for all the accounts from that subdomain to our actual domain: e.g. info@tempmail.edgeoftheweb.co.uk pointed to info@edgeoftheweb.co.uk

Thirdly, once the DNS records for tempmail.edgeoftheweb.co.uk had propagated round the internet, I backed up all existing emails (including the subscribed folders list and email ID list) on the old server, and moved them to the new server. What I didn’t do at this point, but what I should have done, was to create all the existing IMAP folders (using telnet for example).

Fourth, I setup forwarders on all the email accounts on the old system to redirect mail to tempmail.edgeoftheweb.co.uk. The clever thing was that when emails were received at the new server, it knew to redirect tempmail.edgeoftheweb.co.uk to edgeoftheweb.co.uk, but because it thought edgeoftheweb.co.uk was a locally stored domain name it just delivered incoming emails to essentially a different folder on the new server, rather than sending them back to the old one!

Fifth, I changed our DNS records to point our mail server at the new IP address, and also copied across any additional emails that had arrived since I backed the old server up from the old server to the new server.

Finally, once the DNS records had changed I re-configured our email clients to use the new SSL certificates for the new mail server and new account passwords too!

Having followed those steps we didn’t need to create or setup new email account in our mail clients, we didn’t loose any emails, and our mail clients remained synchronised with the mail server!

NB – to test the new mail server worked OK before DNS changes had been made, I added an entry to my hosts file redirecting our mail server domain name to the new server’s IP address.

Here is a link to their latest project, a collaboration with Hooper & Wollen Solicitors to create:

Paradigm Norton Hooper & Wollen Financial Planning.

Aimee is leaving.

There is a big ‘ol explanation of why Aimee is leaving here, but suffice to say it is on the best possible terms and for the best reasons.

However, it’s also the start of many new exciting things.

We found a super awesome replacement for Aimee, in the form of Jacqui Brown (very much a local design celebrity). Jacqui has been off getting her photos taken to replace Aimee on our site this morning, and will be starting with us in earnest on the 1st November.

Sorry folks, that means you’ll mostly be talking to me (Tom) whilst we wait for two weeks for our replacement client manager, but she is definitely worth the wait. I can’t tell you how excited the whole team are to have Jacqui on board. Don’t worry, I definitely know my stuff when it comes to websites and advising clients…but if I’m honest, do worry a little bit because I’m a bit rubbish with regards my organising skills. I’ll do my best. Promise.

We are also celebrating some other things.

We are about to move office. Visitors to our current premises will know that we outgrew our current place a bit too quickly, and followers of our twitter feed will also know that we’ve been waiting for (bloody) ages for the contractual bits of our move to complete (7 months in fact). Anyway, that saga appears to be almost at an end, and we signed our contract last week. Just waiting on a fire certficate or something now, and we’re good to go.

We are also celebrating our growth (we’re somewhere between 300 and 400 websites in our first 2 years trading) and along the way we’ve picked up some really interesting and exciting clients. There were several jobs we promised we would (use them as an excuse to) celebrate if we won the business, and we did win that business…but we’ve just been too busy to celebrate.

So today…we’re going to have a big party. A party to send off Aimee, and welcome Jacqui, and thank our staff for the insane amount of work that they get through, and celebrate our growth and the pending move. We’ve had some exciting times already, we’ve got exciting times ahead of us, and it’s a disgrace that we left it until now until we celebrated what is happening here.

For our clients, it also means that we’ll be shutting our offices at 2:30pm today in order to party hard. We’ll be checking our emails for emergencies only, but essentially we won’t be delivering good customer service from 2:30 today…because we’ll be drinking. I’ll admit that, because we’ve earned it.

So just a final public note to tell Aimee that we’ve loved having you here, you’ve helped transform the business immeasurably, we’ll miss you and good luck.

Well, it’s been a while but here are the latest additions to our ever growing portfolio.

• Exclusive Travel Advisor – ETA – Finding your dream holiday
• Tiny Tiptoes – Supporting you as parents
• St Nicholas Park, Warwick – a fantastic day out in the heart of warwick
• EJP Translations – Modern and dynamic translation solutions
• Vista Contracts – Integrated Construction Services
• Kent Untapped – Talent Showcase
• Instant Loans Direct – Instant Loans and Payday Loans
• Eco IP Communications – Eco-Friendly Communication Solutions
• Earldon and Leamington Coaching College – Independant coaching college
• Tonezone – Total body vibration workout
• Mezmirizin Flooring – Flooring Specialists
• Sol Intelligent Energy – Solor Panels in Stock-on-Trent
• Quintex Security – First Class security services
• B2B Marketing Solutions – Marketing strategy and implementation services
• Willows Research – Pharmaceutical and biotech Research
• Solar PV Electrical – Solor panels across Wales and the Midlands
• White Diamond Chauffeur – Luxury chauffeur driven cars
• Beatnik Bazaar – Vintage Sourcing and Styling
• Brght Future Personal Training – Warwickshire Based Personal Training
• WMJ Imports and Exports – Sourcing new and used cars from across the world
• Recruitment Business Solutions – Mentoring and coaching for the recruitment industry
• Prowd Ltd – Provider of language and effective communication training
• Nicola Norton Photography – Bedfordshire based wedding photographer
• M-Tec Consulting – Specialist IT Consultancy

We promise we won’t leave it so long next time!

P.S another new site is www.edgeoftheweb.co.uk – just incase you hadn’t noticed

Who would like an awesome job?

Well, hopefully, the most awesome person ever.

Here’s why you need to be awesome:

Aimee, our devoted client manager, is not devoted any more. She is going to leave.

Actually that’s not strictly true, I am one of Edge of the Web’s owners and Aimee is my sister who is (truly) awesome at customer services and client management. That’s why when Aimee came back from travelling the world a year ago, I asked if she would be willing to come and develop the client manager role for our business. We wanted to know what difference it would make to our business if we gave our customers the best level of service and care in the industry. I knew Aimee was the right person to help us find this out and consequently it has made a massive difference.

So…fast forward 1 year (and a couple of hundred websites) and it’s time for Aimee to move on. She has been travelling over 100 miles every day to be here in rain and snow, and really has become the face and voice of our business to our customers. Our loss is very much RightMove’s gain, but we always knew this day was coming.

That’s why you’ve got to be awesome. Because Aimee has been, our customers now expect it, and so do we.

So… why is the job so awesome?

The job is about being the glue that holds our business together. That’s not just one of those trivial statements you make to glamorise a rubbish job, this role really does now hold our company together.

Without our client manager we would:

• Not be able to keep our promises to our existing customers
• Not have time to return all the calls to the new enquiries we get
• Not have time to meet with clients and discuss projects
• Not have time to follow up with clients once projects are complete

In fact, what we would be is just like every other web design/development company that starts to grow… a bit of a mess when it comes to communication. Poor communication is the failing of so many businesses. That’s not going to be us.

Your awesome skills

Let’s talk about you for a minute. I guess it would be helpful to know something other than “you need to be awesome”.

You must be organised. We are very busy and you will end up burning out by your next birthday if you are not super efficient.

You must have the potential to understand exactly what we do. We want our client manager to eventually attend (or even lead) sales meetings that are often worth tens of thousands of pounds, but of course that can never happen unless you really know what you are talking about. This might not happen for a long time because it is a complicated product that we sell, but you must have the potential to learn. Of course, if you do know about web stuff already, that would be amazing.

We don’t need you to have a degree, or any specific qualifications, it’s much more important that you can demonstrate that you are organised, have a great personality and interpersonal skills and the willingness and ability to learn.

You must not have a notice period of more than 4 weeks (unless you are so awesome that we would be willing to let our company start falling apart a little bit before you can start).

What if I really want to be a web designer/developer…could this be a route in?

Well, perhaps, but ideally not really. The Client Manager role is so fundamentally important to our business that we don’t just want to use it as a feeder role for a different job. There will be opportunities to learn a bit of web design along the way, and if you are competent and enthusiastic you could do some updating on websites. We definitely want the incumbent Client Manager to view this as a long term role.

If you are looking for a web design role, we’ll probably have a vacancy for this in the next few months, once we have moved. Perhaps wait until then.

Less Rambling…More Job Details

The role is to be the link between our business and our customers. That means:

• Booking in customers and managing the calendars of our designers
• Keeping customers informed of progress on their projects
• Answering the phone
• Sending out correct and accurate contracts
• Ensuring clients have provided sufficient content for their work to be carried out
• Following up on completed projects with clients

In time you will learn to:

• Make minor changes to client websites
• Provide strategic advice to clients on their projects
• Attend sales meetings for higher value projects (this may take a while)

Everybody in the team is expected to:

• Contribute to any area of the business that requires help
• Be actively involved in the development of our company, service levels and products
• Engage in occasional face to face networking / events
• Get involved in our online networking / blogging

We work normal hours (9-5:30) and provide normal holidays (23 + bank holidays).

This is a full time, permanent role based in our office in Warwick (we are about to move to nicer and shinier offices but we are staying in Warwick town centre)

Salary depends on the person. Annoying not to have a salary range I appreciate, but if you already understand websites and the internet, and have the same great interpersonal / organisational skills as another candidate, we would offer you more money.

So, if you think you would like to do this role, please send an email with your CV, a covering note and your salary range to:

awesomejob@edgeoftheweb.co.uk

We will start interviewing straight away and will hold the vacancy live until we find the right person. If you are offered an interview, we will not make an appointment until we have met you.

No Agencies Yet.