Welcome on board….Aimee!!

July 30th, 2010

Wow, we’re like a super professional business now… we’ve got somebody dedicated to managing our customers from enquiry through to design.

Aimee, our new client manager,  joins us after a few months travelling round Asia. Prior to that she worked for RightMove, DHL, Haymarket and John Lewis.

Aimee’s job will be to ensure all your enquiries are handled as quickly as possible. She is here to advise you on package and pricing options and will remain your primary point of contact right up until we hand you over to your designer (s) on the day we begin building your website.

We always viewed this role as the missing piece in our business jigsaw*, and we’re really excited about offering our clients this enhanced level of service.

*extra cheese please.

thomas random

which web design company?

July 19th, 2010

Which web design company always uses bespoke design?which web design company

Well that would be us.

Which web design company builds full business websites in just one day?

That’s us.

Which web design company offers single or monthly payment options?

That’s us too.

Which web design company employs genuine specialists in design, development, copy writing and marketing?

You’ve guessed it…that’s us too.

Which web design company issues contracts to protect both parties in the most simple and understandable terms?

We do.

Which web design company won the best local business provider 2010 award?

Us.

Which web design company offers a premium product at the lowest possible price?

That’s us.

Which web design company should you choose?

No brainer.

We’ve worked very hard to become the best option for small businesses in the UK, so I thought I’d do a little immodest trumpet blowing.

thomas random

Happy birthday Tom!

July 15th, 2010

Mmmm, cake!

It’s Tom’s birthday today!

He reaches the grand old age of *, and is celebrating today with some fishing.

Requests for him to take his laptop with him were denied for reasons I can’t quite understand. Probably something to do with the temptation to just chuck the thing in the water, which I’d imagine would actually speed up the whole fish-catching enterprise.

Although I’m told this isn’t actually the point of fishing. Odd.

Anyway, happy birthday Tom, we hope you and all the family have a lovely day and that you don’t come across a megashark. Unless you happen to reel it in, which would be very impressive!

*removed for legal reasons

hannah random

Glastonbury guide to shopping

July 9th, 2010

"Tie me kangaroo down, sport" - I hope you're singing the British version!

After a couple of weeks off due to Glastonbury (awesome!) and post-Glastonbury lurgy (decidedly NOT awesome), I’m back in the office.

After a couple of trips to a festival – particularly one as massive as Glasto, you start to become more of a discerning customer. Instead of spending most of your time at the big stages watching artists you already know, you become more of a wanderer, taking a listen of various bands before settling down with one you like.

It gives you a much better opportunity to find out who’s overhyped, who needs to bring on a string of guest stars to bulk up a fairly drab set list, who’s an utter legend, and who’s simply a lot of fun*.

Also you get to discover acts you’d never really considered – I returned home to download the entire Gomez and Mystery Jets back catalogues.

So I plan in future to spend a little more time shopping around. Not only is it fun, but you get a lot more for your money!

*for me this was Florence and the Machine, Gorillaz, Pet Shop Boys and Rolf!

hannah random

World Cup Office Sweepstakes

June 17th, 2010

Las Vegas and Warwick have a lot in common. Like the letter 'a'.

We at Edge of the Web are embracing the World Cup by doing what any respecting business would do – try and screw some money out of it!

So we’ve got ourselves a little sweepstakes (which is surprisingly difficult to organise when there are 5 people entering, and 32 teams!).

We’ve all put in a little bit of cash, and now have to rest our hopes on the unpredictable world of football to win us some cake money.

Here’s the draw.

Bhups – England, Algeria, USA, Ghana, Slovakia, Germany

Me – Nigeria, Mexico, Japan, South Africa, Ivory Coast, Netherlands, New Zealand

Mark – Uruguay, Greece, Switzerland, Australia, Chile, Honduras, Paraguay

Sam – Brazil, Italy, Slovenia, Spain, North Korea, Denmark, Cameroon

Tom – Argentina, South Korea, Serbia, France, Portugal

There were also 3 ‘blank’ entries to make up the numbers. Bhups drew one, and Tom managed to get the other two!

From these results, I have concluded the following.

I am resting all my hopes on the mighty Netherlands. Although no-one’s paid me to wear one of those orange dresses yet.

Bhups is slightly screwed by having drawn 3 teams from the same group.

Sam has clearly cheated. Spain, Brazil and Italy?! Come on!

Tom drew two blanks. And France. Enough said.

And Mark? Well, if any of Mark’s teams make it through to the semis I’m going to check the office for signs of satanic ritual.

So, let the tears and recriminations begin!

I love football!

hannah random

All change!

April 26th, 2010

claiming the good stuff

It’s been a period of great change, both personally and professionally.

On a personal note, my wife gave birth to the newest member of our household recently. Jack is our second child (we also have a daughter called Mia). It’s been an exhausting and rewarding couple of weeks, much easier to enjoy the second time around when everything is a bit less scary.

On a professional note, we are thrilled to announce that a new member has joined our team! Sam Orchard is a very talented web designer and we are very fortunate to have secured his services for the next 30 years (Sorry Sam, didn’t we say?…;)

This of course means we will soon have more capacity to offer our customers, who have been very patiently waiting for free slots. (I know that sounds like marketing rubbish, but it’s true!). As mentioned Sam is very talented, but design talent only represents 50% of a truly great web designer. The other 50% is the ability to understand how to make a website a ruthlessly commercial sales generation tool. We estimate in 2-3 weeks we will start booking Sam out in earnest, but one or two of you may get to work or speak with him before this date.

Anyway, enough waffling, we’ll get to work mechanically reclaiming all the good bits of Sam and reforming them into a tasty turkey twizzler of a web designer. (Ignore the negative connotation of turkey twizzlers, I like the alliteration)

thomas random , ,

Changing perspective on your business

April 23rd, 2010

Everything looks different from an alternative angle

Nothing in this life is certain, except death and taxes (unless you live in California).

When you look at your company, you already know why you’re the best. You know about your unique selling point, you know why people should choose you.

But when a visitor comes to your website, they come there without any of that knowledge. You need to make it clear to them from the outset, not just what you offer – but why it will work for them.

You have to take on their perspective of your business before you can convert them to yours.

hannah copy writing, random

An election guide to writing

April 15th, 2010

No - vote for ME!

How many people ever actually read the election manifesto of a political party?

Other than other politicians and political commentators/analysts, I’d guess fairly few.

I’m saying this as someone who is passionate about politics; I’ve tried and failed on many occasions to get through a manifesto, and I know I’m not alone.

Reading a manifesto for a party is a lot like a reading website for a company. You want to know who these people are, what they do, and how that helps you.

It needs to open with a brief introduction that explains why the things you offer are right for me, next you need to go into detail about these services, products or policies and reinforce why they help me.

You also need a place where people can find out more about you, what you’ve done in the past, where you aim to go in the future or any other important facts about your company, party or movement.

Simple, really.

Of course, for politicians, knowing that very few people will ever read their work can be a bonus. They write manifestos for the professionals, knowing that the public will only read the actual policies – you know, the bits they actually WANT to know, without having to wade through the extraneous information.

Maybe if they just cut out the blurb and focussed on the voters, more people would be interested enough to read the manifestos in the first place. . . .

. . . .

.  . . . On an interesting side note, reading the introduction to the three big parties’ manifestos showed up a difference in language that I’m always banging on about.

I mean of course, “we” versus “you”.

And here’s how the big 3 scored in their introductions:

Labour Conservative Liberal Democrat
We 14 19 1
You 0 4 13
I 1 0 2

Meaningless from a political point of view, naturally, but always of interest to this copy writer!

hannah copy writing, random

Be amazing at just one thing

March 25th, 2010

It's an adapter. Gedditt???!?!

There are a lot of worldly, wise business gurus out there. Some I ignore, some I respect. But many of them will tell you that it’s far better for your business to be incredible at one thing, instead of mediocre at lots.

And the same applies to your staff . . . almost.

In a small company, your staff will probably have their own specialised jobs and you want them to be brilliant at that job – after all, that’s why you hired them!

But an excellent receptionist is even more excellent if they can help a bit with a big sales push.

If your fantastic designer is off work sick – wouldn’t it be good if your fantastic programmer was capable enough at design to help pick up the slack?

When someone can’t be in the office in a small company, it leaves a big hole. So if your staff can be more than just amazing – if they can also be good at just one more thing, then they can have a huge impact on the way your business works.

If you’re hiring for your business, try and take that into account. Skill at the job you’re hiring for is paramount (obviously!), but someone with experience or aptitude in other areas may turn out to be the employee you really need.

Be jack of all trades, and master of ONE.

hannah random

5 things you really should know about websites and the internet

February 18th, 2010

We’ve been doing website “stuff” for years. Consequently we can’t remember what it’s like not to know the basics. So I decided to write a post about the basics, so you don’t have to feel embarrassed about asking us.

Enough waffle here we go:

  1. Domain Names
    Our domain name is “edgeoftheweb.co.uk”. Domain names can be used for email (i.e. test@edgeoftheweb.co.uk) and for your company website (i.e. www.edgeoftheweb.co.uk). Without a domain name, you can’t have a website (or branded email). We include these free for 1 year with all web packages.
  2. Hosting
    You need hosting for any website, otherwise it wont appear on the internet. Your website lives on one (or more) computers as a bunch of files in a folder. The computer(s) on which your website (files) reside, must be switched on and connected to the internet in order for people to be able to see (access) it. We include hosting free for 1 year with all web packages.
  3. Content Management System (CMS)
    A tool that allows people to edit their own website without any sophisticated technical knowledge. You visit a special page on your website and enter your private login details to gain access to the program that lets you update your site. Very useful if you want to regularly change the words on your website (i.e. company news). We include a Content Management System free with most of our packages.
  4. Logo
    A logo is the visual identifying mark of your company. Your logo should set the brand, trend and tone for the entire design of your website (and other marketing materiel). Sometimes your logo is a simple graphic, sometimes just your company name in writing, and sometimes a combination of the two. Avoid clipart, complicated or fussy designs and don’t let your friend do it for you, and you can’t go far wrong!
  5. Search Engines
    A search engine is a tool that tries to guess which website you are looking for, based on the keywords you type in. Google is the most popular example of a search engine. Websites acquire most of their visitors through  search engines, although social media channels such as twitter and facebook are gaining credibility as sources for acquiring website visitors.

thomas random , , , ,

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