Category Archives: marketing

Newspaper advertising is more effective than a website?

Newspaper advertising is more effective than a website?

Then along came the internet and everything changed. The problem is… it didn’t need to change.

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is the internet a cheap way to grow your business?

is the internet a cheap way to grow your business?

The internet has made many things cheap. However, there is one that is definitely not cheap.

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How to be the best

How to be the best

Edge of the Web is proud to have been nominated for an award as the Best Business Provider 2010, by The Best Of Warwick.

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how long does it take for your website to show up in Google?

how long does it take for your website to show up in Google?

So, you’ve just spent your hard earned on a (hopefully) shiny new website, and it’s time for the search engines to start sending visitors through to your website, right?

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Marketing Christmas

Marketing Christmas

Over the past few years, the Christmas number one has been won by the victor of the X Factor in a glorious feat of marketing, which gears the entire show up to (virtually) guarantee the winner a top spot in the charts for Christmas – but maybe not this year.

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Making the most of your unique selling point

Making the most of your unique selling point

When you think of your own USP, it’s good to have something that stands out, something a bit unusual (although I really wouldn’t advise people to start rapping for their company, there’s a fine line between quirky and painful).

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take advantage of Cyber Monday!

take advantage of Cyber Monday!

Today is forecast to be the busiest online shopping day of the year. Some call it “Mega Monday” others “Cyber Monday”…I’d call it an opportunity for all online retailers that use pay per click marketing.

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How news (doesn’t) make money

How news (doesn’t) make money

Dedicated news outlets have nothing to provide their visitors with other than the content they are already getting for free . . . Luckily for you, you have something else to sell.

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How news makes money: Part 3

How news makes money: Part 3

Being part of a recognised news aggregator’s listings gives your site wider exposure, and if you give visitors a story they want, they’ll come to your site to find out more. It’s a big step in bringing more traffic to your site, and also getting people familiarised with your brand and company.

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should I use a contact form on my website?

should I use a contact form on my website?

There are a million good reasons why a contact us page is a must for every website. Here are 6 of them ;)

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