Category Archives: marketing

It’s not as easy as you think

It’s not as easy as you think

SEO is just like backpacking across India… it’s not as easy as you may think (it’s still good though)

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Will I be number 1 in the search engines?

Will I be number 1 in the search engines?

A website is just the beginning of an engaging, exciting and rewarding journey, and as always the first step is the most important. A good web design company can help you take that first step and show you which way to go. It’s how much walking you do after that will determine how far you go.

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Using Google Insights to plan your online marketing strategies

Using Google Insights to plan your online marketing strategies

Google insights is a free tool that gives you an indication as to the relative interest in any keyphrase over time.

Whilst the data it provides is only relative (i.e. you don’t get a feel for market size) you do get some really interesting information related to peak interest and long term growth or decline.

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The language of brand

The language of brand

Business unicorns ready in 1 day. It’s catchy, but something tells me we won’t get much business if we insist all our customers ask us for unicorns!

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How to make more money online

How to make more money online

Once you’ve got a shiny, workable, awesome website (assuming you got one from Edge of the Web, of course!), there are things you can do to make even more money out of it.

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How to make money online

How to make money online

Far too many companies think that the internet isn’t the right place to do business, and simply don’t feel the need to get an online presence, but even if you’re a bricks and mortar firm, a website can help you find new customers and make more money – you just have to choose the right kind of site for what you do.

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Selling a sheep in wolf’s clothing

Selling a sheep in wolf’s clothing

If you’re trying to sell sheep, don’t dress them up as wolves. If someone types “wolf” into a search engine, clicks on your site and finds a small fluffy lamb, they aren’t going to hang around and buy one.

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Election day marketing

Election day marketing

Ever put together a campaign, pouring time, effort and money into it, being enthused and excited, only to get to launch day and discover that your customers weren’t nearly as excited as you were?

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Bells Shoes international website launch

Bells Shoes international website launch

we are pleased to announce the launch of the new Bells Shoes website

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How to be the best (part 2)

How to be the best (part 2)

Edge of the Web has been voted the Best Business Provider in Warwick for 2010!

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