Your “Meet the Team” section should provide your visitor with an honest reflection of your company’s style and personality – and the easiest way to do that is to just be yourself.
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Your home page is undoubtedly the most important page on your site. It’s your best opportunity to create your message, build up interest and pull visitors towards the buy it now button and the contact page. So don’t waste it talking about yourself.
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You have only a few seconds to draw people into your site, and fat expanses of text are a big turn off. Visitors don’t want to wade through heavy paragraphs of information. They want small snacks that provide them with the information they need.
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When you think of your own USP, it’s good to have something that stands out, something a bit unusual (although I really wouldn’t advise people to start rapping for their company, there’s a fine line between quirky and painful).
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To make money out of putting your content behind a paywall, you need produce information, commentary or analysis that you can’t get anywhere else. And you’ll also need readers as rabid as Twilight fans on a sugar high.
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Dedicated news outlets have nothing to provide their visitors with other than the content they are already getting for free . . . Luckily for you, you have something else to sell.
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Being part of a recognised news aggregator’s listings gives your site wider exposure, and if you give visitors a story they want, they’ll come to your site to find out more. It’s a big step in bringing more traffic to your site, and also getting people familiarised with your brand and company.
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With your news, you should never sacrifice relevance for wider exposure – but you should sure as hell make the most of it if you can combine the two!
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Keeping a relevant news feed can be massively valuable. Search engines always prefer sites with relevant content, especially if they update that content regularly, and a news feed can help you do this.
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Home page text for kitten traders.
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