Category Archives: copy writing

Calling all copywriters – we’re hiring!

Calling all copywriters – we’re hiring!

Edge of the Web are looking for a part-time copywriter to join the team. So if you’re looking for a flexible, creative copywriting role within a dynamic company in Warwickshire then this is the opportunity for you. This part-time role …

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Writing the words for your website

Writing the words for your website

The most common thing I hear from new business owners is “I’m not sure what to put on my website”.

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Trust yourself . . .

Trust yourself . . .

What I hear from clients, more than anything else, is that they’re worried about writing their text.

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Caffeinated copy

Caffeinated copy

Whilst a caffeine-prompted energy boost might be good for my brain cells, I’m always very careful not to let it seep into my text. Enthusiasm is good, but let it show in the writing – not the formatting.

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Election day marketing

Election day marketing

Ever put together a campaign, pouring time, effort and money into it, being enthused and excited, only to get to launch day and discover that your customers weren’t nearly as excited as you were?

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Changing perspective on your business

Changing perspective on your business

You have to take on your customer’s perspective of your business before you can convert them to yours.

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An election guide to writing

An election guide to writing

Reading a manifesto for a party is a lot like a reading website for a company. You want to know who these people are, what they do, and how that helps you.

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The art of re-writes

The art of re-writes

Once your website is up and running, please don’t neglect it. It’s horribly common for people to forget about their website when they launch a new product or campaign, or if circumstances change. A particular client of ours has an …

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Watch out for “impenetrable phrases”

Watch out for “impenetrable phrases”

Councils across the country are getting their wrists slapped for using the wrong words. Well, they aren’t exactly wrong, but if you can tell me what “goldfish bowl facilitated conversation” is then I’ll eat my hat-shaped chocolate items. Jargon can …

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Writing the words for your website

Writing the words for your website

Great News! It’s actually very easy to write good text for your website.

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