Author Archives: hannah
Selling a sheep in wolf’s clothing
If you’re trying to sell sheep, don’t dress them up as wolves. If someone types “wolf” into a search engine, clicks on your site and finds a small fluffy lamb, they aren’t going to hang around and buy one.
Read the full article »Election day marketing
Ever put together a campaign, pouring time, effort and money into it, being enthused and excited, only to get to launch day and discover that your customers weren’t nearly as excited as you were?
Read the full article »Changing perspective on your business
You have to take on your customer’s perspective of your business before you can convert them to yours.
Read the full article »An election guide to writing
Reading a manifesto for a party is a lot like a reading website for a company. You want to know who these people are, what they do, and how that helps you.
Read the full article »Be amazing at just one thing
If your staff can be more than just amazing – if they can also be good at just one more thing, then they can have a huge impact on the way your business works.
Read the full article »The art of re-writes
Once your website is up and running, please don’t neglect it. It’s horribly common for people to forget about their website when they launch a new product or campaign, or if circumstances change. A particular client of ours has an …
Read the full article »Watch out for “impenetrable phrases”
Councils across the country are getting their wrists slapped for using the wrong words. Well, they aren’t exactly wrong, but if you can tell me what “goldfish bowl facilitated conversation” is then I’ll eat my hat-shaped chocolate items. Jargon can …
Read the full article »Where to start when writing your site
The easiest way to construct an argument, essay, experiment or website, is to split it into three stages; an introduction, an explanation, and a conclusion.
Read the full article »How to write about yourself
Your “Meet the Team” section should provide your visitor with an honest reflection of your company’s style and personality – and the easiest way to do that is to just be yourself.
Read the full article »How to be the best (part 2)
Edge of the Web has been voted the Best Business Provider in Warwick for 2010!
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