Some great feedback from a customer of ours this week. Warwickshire forklift truck hire & sales firm Bendigo Mitchell are now reporting a 100% increase in website visitors since the launch of their website in June 2011.
What makes these results so special?
Bendigo Mitchell was established in 1978 and has had a website presence for over 10 years. When Managing Director Duncan Nealon approached us in early 2011 to discuss a redesign, the site was already quite dominant for many of the popular key-phrases within it’s sector.
Our brief was to
- Build a site that would give the company more control over it’s content
- Give the site a more modern feel, whilst retaining it’s established brand identity
- Retain the existing search engine rankings held by the previous site and find new ways to bring more visitors to the site
- Increase the conversion rate of visitors to the website
Whilst we can’t share too much of the data for competitive reasons, we were pleasantly surprised to have received the following comments and data from Duncan just before Christmas:
Working with Thomas and the team at Edge of the Web was exceptional. They obviously have a deep and all-encompassing understanding of the digital and design worlds. What is similarly impressive however is their quite superb service and commitment to consistently exceed expectations. I really cannot recommend their services highly enough.
Much more importantly, Duncan sent us this graph showing an increase in traffic of around 100%.
There are a number of lessons that other websites owners can learn from Bendigo Mitchell’s story.
- A correct implementation means that a re-designed website can usually retain most of it’s existing rankings in search engines
- Just because your website appears to be visible in search engines does not automatically mean that you cannot achieve more visitors and sales. There are always new search terms to seek out and conversion rate is just as important as site visitor numbers
- Bendigo Mitchell have always taken their Search Engine Optimisation seriously and have worked with an independent specialist long before they spoke to us about a redesign. We found their SEO advisor to be straight-talking, knowledgeable and realistic which are all-too rare qualities in that sector
We would like to thank Bendigo Mitchell for allowing us to share their data, wish them a very prosperous 2012 and we look forward to exploring new ways to help them move their online objectives forwards.
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