Who's afraid of the big bad . . . oh who am I kidding?
Cold-calling random people is likely to p*ss off 90 per cent of the people you talk to, whereas identifying people who might genuinely need or want what you’re offering will get you a much better reception.
Pushing your website marketing towards popular keywords, regardless of their relevance is just as likely to p*ss people off. They might not be able to say anything colourful and hang up on you, but they’re not likely to call you in the first place – and that’s the point of marketing to begin with.
On the net, relevance is the most significant factor.
If you’re trying to sell sheep, don’t dress them up as wolves. If someone types “wolf” into a search engine, clicks on your site and finds a small fluffy lamb, they aren’t going to hang around and buy one.
Stay specific to the things you do and provide. There can be hundreds of different keywords that actually work for your company, and relevant marketing to a smaller audience is always going to be more successful than just pushing your marketing towards any popular terms, whether that’s wolves or XFactor.
There’s no point having lots of visitors if they’re all looking for something you don’t have.
If you’ve got sheep – sell sheep!
01926 411 827