It's all about YOU!

Ever put together a campaign, pouring time, effort and money into it, being enthused and excited, only to get to launch day and discover that your customers weren’t nearly as excited as you were?

A month ago that was how the General Election was looking, like an exercise more for the politicians than the electorate, and there were expectations of a historically low turnout.

But now here we are on May 6^th, and facing a totally different election.

And the difference is because the voters feel like they are really involved now. The television debates were an opportunity for the leaders to actually connect with the public, and for the public to feel like they had a connection and a place in the political landscape.

Getting your audience involved is a lot harder when you’re talking at them, and not with them. That’s why making a sale face to face can be easier than sending a leaflet, and why the debates were more effective than releasing editorials in the papers.

Being a person instead of an institution is hugely beneficial, but how can you achieve that on a website?

Step one is to speak to your customer and not at them – identify what they really want to know, and tell them about it.

Step two is to use those opportunities to drop in why you provide that service better – how you’re cheaper, faster, better qualified, better quality.

Step three is to make their choices clear – make your ‘buy now’ button, your contact page and your list of services really easy to find and easy to read.

In the end it’s up to the visitor to make up their own mind, but sometimes a little involvement is all they need.