No matter how well you think your website is designed, it can all be wasted effort if your typography isn’t up to scratch – and I don’t just mean typography within graphics. Your website content should always be in a readable, web-safe font which is appropriate for the subject matter.
How not to do it.
Nothing ruins the credibility of a business quite like content in the “Comic Sans” font. Not only is it unprofessional, it’s ugly and outdated. But the font family isn’t your only concern – the size of the text can also make or break your website. No one wants to use a magnifying glass to read your website, but at the same time, no one wants single words to fill up the entire screen.
A web-safe font for content is also imperative. A web-safe, or “browser-safe” font is one which is a font found on all operating systems by default, and although the embedding of fonts can be done using JavaScript or the @font-face rule , it is best avoided for large blocks of content.
Always ensure that you choose the right font for your business in order to create the right impression.
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