Be amazing at just one thing

It's an adapter. Gedditt???!?!

There are a lot of worldly, wise business gurus out there. Some I ignore, some I respect. But many of them will tell you that it’s far better for your business to be incredible at one thing, instead of mediocre at lots.

And the same applies to your staff . . . almost.

In a small company, your staff will probably have their own specialised jobs and you want them to be brilliant at that job – after all, that’s why you hired them!

But an excellent receptionist is even more excellent if they can help a bit with a big sales push.

If your fantastic designer is off work sick – wouldn’t it be good if your fantastic programmer was capable enough at design to help pick up the slack?

When someone can’t be in the office in a small company, it leaves a big hole. So if your staff can be more than just amazing – if they can also be good at just one more thing, then they can have a huge impact on the way your business works.

If you’re hiring for your business, try and take that into account. Skill at the job you’re hiring for is paramount (obviously!), but someone with experience or aptitude in other areas may turn out to be the employee you really need.

Be jack of all trades, and master of ONE.