Cheesy does it!
Lots of people like to have a “Meet the Team” section on their website, so that their company isn’t simply a faceless organisation.
However, writing about yourself can be harder than you think. Whether you try to focus on professional qualifications or convey your personality, keep an eye out for these 4 common mistakes:
1.) Classic clichés.
‘Likes socialising with friends’ is another way of saying ‘isn’t really a bad-tempered, introverted hermit’. If you want to include some personal information, make it interesting. No-one’s so boring that their only good quality is that they’ve found at least one person in the world who isn’t repulsed by them.
2.) Getting too personal.
There are some things people just don’t want to know. If it’s not the sort of thing you’d share with your gran’s friend from church, keep it to yourself!
3.) Forgetting who you are.
A lot of people will start writing in the 3rd person, but slip into ‘me’s and ‘I’s before the paragraph is even over, and if you can’t remember who you are, your customer certainly won’t!
4.) Too much information.
Your entire personal history could probably fill the pages of a small novel – but this is a website, keep it short and sweet. People want to that your company is staffed by real people, but they don’t want to write your biography.
Remember, your “Meet the Team” section should provide your visitor with an honest reflection of your company’s style and personality – and the easiest way to do that is to just be yourself.
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