Cut out the other thousand things you were doing.
Why provide seventeen mediocre services when you can provide two that are fantastic?
Why have five processes for each order when you do it in three?
Why use ten web pages to say what you could say in two?
When you start a business, it’s common to lose focus. Your ideas and plans for the company often change and shift when you’re just starting up, and as a result, things often get overcomplicated.
At every stage, you will save money, time, and energy by keeping things simple.
Don’t try to do everything adequately.
Do one thing, and do it brilliantly.
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