It's all about you

Every website needs 3 staple pages, Home, About Us and Contact.

But sometimes the lines blur between the content for Home and About Us pages.

But there’s an easy way to solve it.

“You”

Your home page is undoubtedly the most important page on your site. It’s your best opportunity to create your message, build up interest and pull visitors towards the buy it now button and the contact page.

So don’t waste it talking about yourself.

Your Home page has to focus entirely on your customer, on how they benefit from using your company, on the ways their purchases/experience/life will be improved through this relationship.

If you have a sentence that begins with the words “we”, “our” or “I”, then they either need to be re-focussed, or banished to your About Us page.

“Us”

About Us is the place to explain who you are and how your company works. This is the place where “we” belongs.

So for a simple rule of thumb: If it’s about them, it goes on the Home page, if it’s about you – it’s About Us.

Easy!