7 steps to a more attractive home page

New Year’s resolutions rarely survive past January, but this year I advise you to stick with just one – this one.

Put your content on a diet.

The vast majority of websites could stand to lose a little weight. Most could stand to lose a hefty chunk. Especially when it comes to your home page.

You have only a few seconds to draw people into your site, and fat expanses of text are a big turn off.  Visitors don’t want to wade through heavy paragraphs of information. They want small snacks that provide them with the information they need.

The Home Page Text Diet

1. Bullet point each individual aspect your customers need to know: whether that’s the quality of your services, the products you sell, your location or your free delivery option.
2. Flesh out your bullet points into sentences – remember to focus them on the customer’s experience and not your own.
3. Preview the text the way it would be seen on the site (this is a LOT easier if you have a CMS!), check that the paragraphs don’t continue for too many lines. For a home page, I’d suggest 3 or 4 lines at max.
4.  Read your text to see if you’re repeating yourself, or simply trying to explain too much on the home page. Save the hefty info for your Services or About Us section.
5.  Spell check!!!
6. Get someone else to read it. 9 times out of ten they’ll spot something you didn’t. Not necessarily a mistake, but maybe a better way to phrase something, or a point you missed.
7. Spell check again (you really can’t spell check enough!).

 These 7 steps will provide you with calorie controlled to make your home page more attractive, easier to read, and will give visitors all the vital information that they need.