Today is forecast to be the busiest online shopping day of the year. Some call it “Mega Monday” others “Cyber Monday”…I’d call it an opportunity for all online retailers that use pay per click marketing.
If you are advertising on search engines using PPC marketing, it might just be worth upping your bids. The value you extract from PPC marketing is a result of the number of clicks multiplied by the rate at which those clickers actually buy something minus the cost of acquiring those clicks. I anticipate both the number of clicks and rate of purchase to be noticeably higher today, therefore you can probably increase the cost of acquiring clicks and still make a great return, with the added bonus of increased sales volume.
Happy hunting!
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