should I use a contact form on my website?

November 16th, 2009

There are a million good reasons why a contact us page is a must for every website. Here are 6 of them ;)

a contact form provides versatility

a contact form provides versatility

  1. 24/7 availability!
    You want your customers to be able to get in touch with you when it suits them. A telephone number is of course a “must”, but is by no means an alternative to a contact form. If you are prepared to answer the telephone at 4am then all power to you…if you are not, then a contact us form captures vital information from willing enquirers for you to follow up at a suitable time. Your website can literally be working for you whilst you are sleeping.
  2. Protecting your email privacy!
    Search engines scour the internet for new websites and information….so do spammers! A contact form will protect your email address from unwanted attention, whilst retaining your availability to customers.
  3. Intelligent routing!
    Do you have different departments or availabilities in your company? Your contact form can route enquiries through to the relevant people without making your customers think too hard!
  4. Essential information!
    A contact form lets you structure the information that your customers provide. Do you need to know an organisations size or an enquirers location before you call them back? You can ask (or insist) people give you this information with a contact form.
  5. Intuition!
    People expect to find a contact form on a website. Having one is part of a larger ethic towards keeping your websites simple and intuitive.
  6. Customer discretion!
    Lots of people surf the internet when they should be working. Those same people may like to make subtle enquiries about a service or product, but are not at liberty to pick up the phone (the less cynical side of me says perhaps they are in a library). A contact form gives these people the option to request a call back or more information at a time or in a manor that suits them.

Photos courtesy of Flickr Creative Commons license from users eyesogreen

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thomas valaitis

Tom is Edge of the Web's marketing expert, and has been working on website strategy and marketing for around 10 years.

marketing

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