Being a stand-up is hard. I mean really, ego-crushingly, brutally hard.

Everyone who makes a success out of being funny first has to endure years upon years of empty venues, drunken hecklers, flat audiences and the awful pain of a punchline greeted with silence.

And most of the people who go through that never make it any further.

So if you want your content to be informal and entertaining – go for it. But remember, this is a business, not a stand-up routine.

A website is your opportunity to speak out to customers and clients all over the world.

The last thing you want it to be greeted with is deafening silence.