making a good first impression

Have you ever been speed dating? Here are some useful tips you may wish to consider:

• Remember, you are not the only option for each potential mate
• If you look a mess, you’re going home alone
• If you don’t have anything interesting to say, you’re going home alone
  

  speed date your way to success

• If you do have something interesting to say, but don’t say it quickly…you’re still going home alone
• If you don’t differentiate yourself, you’re going home alone
• If you aren’t memorable, you’re going home alone
• It’s not possible to be attractive to everybody (unless you’re the Fonz or Alba), so don’t try. Be proud of who you are.
• If you pretend to be something you’re not, you’ll get found out eventually (but you may not go home alone that night)
• If you only talk about yourself, you’re going home alone

Think of a search engine as a speed date.

A speed date offers you a number of very brief opportunities to connect with people looking for something you wish to provide.

Your customers are of course potential mates, and your website is you!

Now revisit the above list and look at what’s letting you down. The same rules of engagement apply.

Photos courtesy of Flickr Creative Commons license from users Urban Mixer