everybody on the internet is stupid

No, we don’t believe that either.

what the customer can see

So don’t try and trick people about:

• your size
• your price
• your range
• your availability
• your experience
• your testimonials
• your skills
• your knowledge

People don’t just believe stuff because you wrote it on a website.

People wont hold “new” or “small” or “expensive” or “unavailable for a while” against you.

They will hold lies and time wasting against you.

Photos courtesy of Flickr Creative Commons license from users doug beckers