Step 1: create a page on your site with 1 million different pictures on it
Step 2: visit that page every day
Does that sound like a load of rubbish to you?
Good! because it should, and so is the word “hit”.
A visit is 1 person arriving at your website and surfing around it for a bit (your website may get 100 visits per day)
A visitor is the person who makes a visit to your website (1 visitors may make multiple visits to your website in a day)
A page view is literally each time somebody visits one page on your site (1 visitor may generate 20,000 page views)
A hit is (in boring terms) the number of file requests made to your web server…i.e. 1 page (like your home page) could potentially be made up of 1 million files requiring only 1 visit, visitor or page view to generate 1 million hits.
Why am I blathering on about this?
Well as a website owner you are likely to be approached very (very) frequently by people trying to sell you advertising space or internet marketing services.
Anybody using the term “hit” is either trying to deceive you or doesn’t know what they are talking about.
Either way, steer clear of people hitting on you.
Photos courtesy of Flickr Creative Commons license from users Babasteve