Someone’s first visit to your website is a lot like a first date at high speed.

You want to look your best and make a good impression, but chances are that your date will have decided whether there will be a date number two within the first 10 minutes. 

On your site, you can cut that to about 3 seconds. 

If you spend that time endlessly waffling on about yourself without talking about your date, you might as well give up, go home and watch The Office in your pyjamas. They’ve already lost interest. 

Show people that you only want to talk about yourself, and they’ll pack up and leave. But show them that you are interested in THEM, and they’ll at least hang around long enough for a second drink.